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Wednesday, November 20, 2024

CEO Advisory

CEO Advisory

Lessons on Building Brand Intimacy from the Apple Watch

Brand intimacy is the essential relationship between a person and a brand that transcends purchase, usage and loyalty. This relationship is becoming increasingly important as technology keeps transforming the way brands thrive resulting in pervasive, information-rich, more socially driven and on–demand experiences. What’s more, how a brand interfaces, influences and...
CEO Advisory

Why feedback is a vital tool for leaders?

The BBC have recently announced that they have replaced staff appraisals with performance development reviews. The idea behind the change is to get away from the format of one person ‘appraising’ the other’s performance, instead providing an opportunity to discuss a person’s role, career ambitions and development, as well as...
CEO Advisory

Stop running, start thinking

The pace of business has increased. We try to accomplish more in less time and with less resource. The pressure from competitors, from investors and even ourselves means it is easy to fall into the 'busy-ness' trap where we are constantly busy but in reality achieving less. The results of...
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