CEO Explainers

One of the biggest challenges for companies in transitioning to remote work is how to handle layoffs. Having helped 21 companies transition to hybrid and remote work, I can attest that planning for the whole workers' lifecycle, from onboarding to offboarding, is critical as part of effective remote and hybrid...

It is true that - while observing the business reality - we often wonder how modern businesses think about Strategic Communication. This reflection led me to this article, in order to explore how modern companies use Strategic Communication to their advantage and how you can recognize its correct or incorrect...

Businesses constantly face challenges – employment demands, competitive threats, regulatory changes, tight labor markets, adapting to new workplace models, changing customer preferences, supply chain and production issues, and more. However, nothing poses a greater challenge to an executive team than economic uncertainty. It is very difficult to follow a strategic...

Completing a purchase is the final step of a successful marketing strategy. People will do anything and claim anything to sell their products, yet, customers are not that easily convinced. As marketers gain experience as time goes by, so do the buyers. Every potential client has an idea of what...

Make your application stand out to increase your chances of winning. Before customizing your application, you must first become acquainted with the award's criteria and requirements. Furthermore, underline why you deserve to win by outlining your successes and achievements clearly, concisely, and persuasively. With these tips, you may distinguish your award...

If you give any leader the opportunity to increase their talent pool of potential employees by 15% - with all these new hires belonging to an underrepresented minority - they’d jump at the chance, especially given tight labor markets and CEO desires to increase headcount. Yet too few leaders realize...

As we head into 2023, many business leaders resemble fatigued soldiers returning from years of battles. From lockdowns, the great resignation, remote working, supply chain breakdown, and now increasing inflation driven by overheated economies and global instability – it has been exhausting. It is already clear that 2023 is not...

It’s that time of year when predictions and trends pieces fill in-boxes and foretell of what’s to come in the next 12 months. This year, predictions are being made against the backdrop of doom and gloom, which point to a slowing of post-pandemic growth, ongoing inflation, and recent rounds of...

Disney’s CEO Bob Iger demanded on Monday, January 9, that all employees return to the office for at least four days a week because "in a creative business like ours, nothing can replace the ability to connect, observe, and create with peers that comes from being physically together.” That’s similar...

There was a collective groan when the airline check-in person announced our flight would be delayed. Travel-weary passengers shook our heads and hoped for the best but became increasingly dispirited as a second and third delay were declared. I’d just spent some quality time visiting my mom who lives nearly...