Big Business

TikTok has become a powerhouse advertising platform over the past few years and continues to bring in new users in every demographic than any other social media platform. You need to advertise on TikTok to reach new audiences, expand your brand's reach, and boost sales. While TikTok may have started...

Mobile phones are a part of everyday life. Far from just tools of communication, technology advances have ensured that mobile phones are essential to day-to-day activities. We're dependent on our mobile phones, from contactless payments to remote security management.  Improved mobile technology enables better security systems. Traditionally, people needed physical...

Email marketing has come a long way. It is one of the most efficient ways to prove your brand's effectiveness. However, customer relationship management is extremely crucial as well for your brand. CRM email marketing is a new trend that is helping to leverage brand authenticity. The right marketing tools...

Imagination……it’s what makes us different than anything else on this planet. It allows us to envision what kind of house we want to live in, where we want to go on vacation, what we are going to say at the job interview, what we are going to have for dinner...

The globally famed Fortune magazine compiles a list of the largest 500 companies in the USA every year, the basis for which remains the annual revenue for the relevant year. The magazine covers public as well as private companies for which the data are publicly available. Here's the list of...

Today’s customers expect digital communications to be convenient and efficient, but they’re also experiencing digital fatigue. And that means organizations face a multi-part challenge: how to address consumer preferences while limiting attrition, avoiding greater complexity and maintaining low costs. How can you design consumer experiences that are impactful rather than...

After a long week at work and a late night serving curry and clearing tables at a BBQ we had hosted for our students, it was 9:30am on a Saturday morning.  I was at the airport collecting some colleagues (that I’d never met before) who had flown into town from...

With the increase of customers moving to online spaces for their shopping needs more and more companies are moving to dropshipping to accommodate this increase. People want cheap products delivered quickly from the comfort of their own homes, and dropshipping allows for that scale and quick turnaround times without needing...

When you promote next-level leadership from within, you keep institutional knowledge in place. Perhaps more importantly, you demonstrate to your team that you value employees who work hard and are committed to making themselves and those around them better. Although every business hates to see executive turnover, it does create...

Full disclosure: I’m an acting coach, but I’m about to give you a phenomenally powerful business tip. My industry — entertainment — is as cutthroat as they come. It’s intensely competitive and filled with risks and disappointments. From established and high-profile actors to those just starting out, my clients often...