Big Business

When it comes to social responsibility, consumers are looking for brands to show them — not just tell them — what they’re doing. Greenwashing and token corporate social responsibility (CSR) initiatives are not enough. In this digital world, where authenticity is the buzzword, businesses must keep up with growing demands...

The intelligence of a team, as opposed to the intelligence of the individuals in the team,  is called our collective intelligence. The average intelligence of the people in the team is not indicative of what we can do together.  A low functioning team is one where the collective intelligence is...

We hear so many famous quotes speaking of the “Law of Attraction”, yet if it was so simple as asking, believing, and achieving, then why doesn’t everyone have what they want? For years I studied manifestation. I asked for what I wanted and visualised me having it. I even created...

I had always considered myself as adventurous but one day, I realised how wrong I had been in my self-assessment. It was the day when I accidently turned right at my garden gate. I realised that I had never turned right at that junction. It was much more than a...

In today’s digital scene, more people are going online to shop for almost anything. This has not left the legal services profession behind. In the recent past, especially with the occurrence of the coronavirus pandemic, people have become more cautious about visiting offices to seek legal representation. With potential clients...

No webmaster or business owner wants a high bounce rate. It is one of the most important metrics and when high, could have a huge negative effect on your business. Your bounce rate determines the percentage of visitors that land on your website but then go elsewhere viewing none of...

Pivoting to social media can feel overwhelming, but it doesn’t have to. Whether you’ve been in the game a long time, or you’re starting a brand new company, it’s expected that brands have a social media presence these days. It’s important to have a public face on the internet, for...

The year 2020 had so much to teach us. Yes, although it's been a few months into 2021, the battle we all fought is still fresh in the minds. Although things have not yet resorted to normal, we all are racing ahead with positivity. As we all look forward to...

The market is so competitive that only a few can make it out there for a long time. From the first time, an idea comes to mind and from the moment we start making the business plan the question of what different do I have to offer to people, rises....

The right marketing starts with the right positioning. In all companies, it is a major factor that is being discussed again and again. We can talk about product positioning and we can also talk about brand positioning - in most cases the steps are the same. The ways that one...