Business Transformation

A Comprehensive Guide to SEO for Lawyer Firms

In today’s digital scene, more people are going online to shop for almost anything. This has not left the legal services profession behind. In the recent past, especially with the occurrence of the coronavirus pandemic, people have become more cautious about visiting offices to seek legal representation. With potential clients opting to get these services via online platforms, your firm should be easily found when they perform an online search. According to dNovo Group, SEO specialists for lawyers, it is important to get services from SEO experts with relevant knowledge and experience in the field. To get the best results, here are a few things to consider.

How Do They Drive Results?

The main aim of getting search engine optimization (SEO) specialists onboard is to drive results. Find out how they intend to achieve this and their projections. They should be able to offer the latest technology and trends that make you stand out from the rest. Advancements such as Google’s BERT algorithm showed that priority was given to websites that have content that is more relevant to a user’s search rather than keyword density.

This is search intent optimization through your site’s content. Additionally, they should have a strategy that can reach potential clients through local SEO. This is where your site targets users who are performing online searches in your local area. This way, your firm can dominate the local search results for lawyers.

How Does Their Portfolio Look?

A portfolio is always a good indication of what the SEO company has achieved for its clients. You will have an idea of their process, success, and experience in the SEO field. Most importantly, find out what their experience is with law firms. You can make a decision based on their experience with other law firms. If not, make an informed choice based on their work with other firms. Also, take a look at testimonials and reviews from existing or previous clients.

How Are Their Team and Company Values?

SEO is an ongoing process that may take a while to bear fruit. Increasing your website’s organic traffic and boosting your ranking takes time. This means you will be partnering with SEO specialists for lawyers for some time. For this reason, do thorough research to find a company that is the best fit for your firm.

You should get a team that has passion and determination for their job. According to dNovo Group, once you have given them some vital information, the marketing team should come up with a strategy that is custom-made to reveal your services to the target audience. An SEO company with qualified and dedicated team members is ideal to achieve your goals.

Be Inquisitive

Since you want the best results from an SEO company that you will be in business with for some time, do not hesitate to ask questions. A good SEO company should address all your queries satisfactorily. If they do not have an answer at their fingertips or are not transparent, that is a red flag.

Qualified SEO companies have enough experience to respond to your concerns swiftly. Ask them about their contingency plans, adaptation to sudden changes, and other questions. This helps you evaluate their honesty, flexibility, and dedication to get the job done.


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Sophie Ireland
SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at sophie@ceoworld.biz.