William Ammerman

William Ammerman

William Ammerman is Executive Vice President of Digital Media at Engaged Media Inc. and has previously held leadership positions with Tribune Media, Hearst Television, and Capitol Broadcasting. Over his career, he has managed digital advertising for hundreds of television stations and their websites, mobile apps, and connected platforms. He is the author of The Invisible Brand: Marketing in the Age Of Automation, Big Data, and Machine Learning and writes about marketing in the age of AI at MarketingandAI. William Ammerman is an opinion columnist for the CEOWORLD magazine.
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The New Media Model: 3 Ways to Remain Relevant in the Age of AI

In the early days of the internet, the news was always free. In a race to secure eyeballs over subscriptions, every publication launched a website and gave away free access to their content—even while still charging print subscribers. That experiment worked for some publications, but not for others. We’ve seen...