Brands are starting to recognize that corporate events must be more desirable (and ultimately more eye-catching) to attract attendees. Thus, they’re embracing unique activations, a form of experiential marketing that focuses on consumer engagement. But with brands constantly raising the bar, others must navigate all the technical ways to enhance the attendee...

The modern workplace is more than just a place to conduct business. It’s become a community where shared experiences and technology do everything from driving day-to-day operations to creating a desirable culture. Cultivating a modern workplace that enables people to work efficiently and draws people in with a compelling aura is critical...

Nepotism is a practice that few professionals would endorse. But, if they answered honestly, most people would also admit that nepotism has, on occasion, positively benefited them at some point in their careers.   It’s an issue that is naturally ambivalent, and it’s important to treat it as such.  ...

Digital signage has been around for a while now, but it continues to be somewhat polarizing. While some people tout its low cost as a significant strength, others complain they’ve been burned by an early investment or feel that it’s difficult and time-consuming to deploy. The reality is that both...