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Robin Landa

Robin Landa

Robin Landa is a distinguished professor at Kean University and a globally recognized ideation expert. She is a well-known creativity expert and a best-selling author of books on ideation, creativity, branding, advertising, and design. She has won numerous awards and The Carnegie Foundation counts her among the “Great Teachers of Our Time.”

She is the author of twenty-five books including Graphic Design Solutions, 6th ed. (Cengage, 2019), Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design (Routledge, 2022) and The New Art of Ideas: Unlock Your Creative Potential (Berrett-Koehler, 2022). Now she is co-authoring a book for Columbia University Press titled Shareworthy: Storytelling for Advertising.

Robin Landa is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn. For more information, visit the author’s website CLICK HERE.
Where’s Batman?
Boardroom Advisory

Strategic Creativity is a Business Superpower

Boardroom AdvisoryRobin Landa
“Where’s Batman?”  Growing up, thanks to being named “Robin,” cheeky boys would inevitably ask me that question. Though I’m not that Robin, I do possess a superpower–strategic creativity. And I’m willing to share it with you. People tout the power of creativity but there’s a rub. Artists have the luxury...
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