Business growth doesn’t happen by accident. Whether you’re leading an early-stage startup, an established small business, or a global brand, achieving greater market share takes careful strategic planning and relentless execution. Of course, there’s more than one way to generate additional revenue. You could develop products that complement your existing offering or...

Most executives agree that customer experience (CX) is critical to maximizing profits and driving loyalty in 2020 and beyond, according to a PwC report on the future of CX. A hot topic of corporate conversation in 2019, CX will continue to be a strategic directive for consumer-facing companies in every industry. Another...

Most aspiring CEOs don’t sit around pondering how to be more hesitant. Perhaps it’s time they did. As Sam Walker, deputy editor at the Wall Street Journal notes, “Most reluctant leaders, Eisenhower included, don’t have big personalities. They achieve status in organizations by lowering themselves in relation to their subordinates and...

We endure an assault of distractions every day. We’ve grown used to it, so it may not always feel like an offensive onslaught. In some cases, we may even dismiss notifications without consciously realizing it. But to what extent do these distractions impact our perception? In a recent study, researchers at The...

The rise of the Silicon Valley startup and the ensuing battle for tech talent have reverberated throughout the world, contributing at least in part to an increased focus on company culture. The last few decades have seen sweeping changes in the culture of major corporations, from small changes such as...

Storytelling is a critical element in building a brand. Corporations regularly push their unique origin stories and tales of perseverance toward the public in an effort to foster consumer connections. However, unless those narratives align with what employees experience, they do little to promote any lasting company loyalty. When employees struggle...

Employees will always appreciate making money, but a paycheck alone no longer holds them in their seats. Research shows that purpose and personal development matter much more to modern workers. The quickest way to ensure their job satisfaction is through a stellar workplace journey, from recruitment to promotion. Supervisors are...

Growth is always good, right? Not necessarily, according to a small but growing cohort of contrarian entrepreneurs. They’re taking a critical look at the unicorn growth model favored by companies like SpaceX and LimeBike and concluding that it creates as many problems as opportunities. To understand why, we need only look...

Over the last few years, you’ve probably noticed a disturbing business trend for organizations interested in continued growth: Hiring has been getting harder. For the first time, the number of job openings exceeded the number of unemployed workers in the U.S. In order to fill vacant positions in such a competitive environment,...

The skills gap is putting significant pressure on companies currently looking for top talent, especially technical talent. Out of 1,200 companies surveyed in a recent Capgemini and LinkedIn study, 54% have been impacted in some way by the skills shortage. Given the skills gap in some areas and the fact that it’s a job...