Not all businesses will receive government aid, but all can take steps a few important steps to boost their chances of survival during COVID-19. Small businesses employ almost half of America’s private-sector workers and account for 44% of our nation’s economic activity. It makes sense that the federal government would want to help them...

If you’re like most business leaders, you had a lot of issues on your mind at the start of 2020. Also like most leaders, I’m guessing, weathering a global pandemic probably wasn’t one of them. A year ago, few could have predicted that the global grip of COVID-19 was imminent; indeed, to...

As markets continue to fluctuate in response to the COVID-19 pandemic, leaders at businesses of all sizes might be wondering whether a recession is on the horizon. And despite a generally bullish picture painted by analysts at Goldman Sachs and other money managers at the start of 2020, many models now portray...

As recently as the 1980s, determining the value of a company was a relatively straightforward affair. That’s because tangible assets made up 80% of an organization’s value, meaning accountants needed merely to estimate the sum total of the company’s factories, equipment, inventory, and other physical holdings. Then something changed. The...

Deck: The “rational actor” of economic theory was always a fiction. When you know why people really buy, you’ll know how to convey the value of your offering. No matter how great your product or service might be, it’s not going to sell itself. Nearly half of startups fail within the first four years, and...

Exactly how many times did I check my phone in the last hour? Why did I spend so long reading that funny article my partner sent me? Is it too soon for me to get up for another cup of coffee? These are the kinds of stressful and unproductive questions...

Business growth doesn’t happen by accident. Whether you’re leading an early-stage startup, an established small business, or a global brand, achieving greater market share takes careful strategic planning and relentless execution. Of course, there’s more than one way to generate additional revenue. You could develop products that complement your existing offering or...

Most executives agree that customer experience (CX) is critical to maximizing profits and driving loyalty in 2020 and beyond, according to a PwC report on the future of CX. A hot topic of corporate conversation in 2019, CX will continue to be a strategic directive for consumer-facing companies in every industry. Another...

Most aspiring CEOs don’t sit around pondering how to be more hesitant. Perhaps it’s time they did. As Sam Walker, deputy editor at the Wall Street Journal notes, “Most reluctant leaders, Eisenhower included, don’t have big personalities. They achieve status in organizations by lowering themselves in relation to their subordinates and...

We endure an assault of distractions every day. We’ve grown used to it, so it may not always feel like an offensive onslaught. In some cases, we may even dismiss notifications without consciously realizing it. But to what extent do these distractions impact our perception? In a recent study, researchers at The...