Luis Pedroza

Luis Pedroza

Luis Pedroza is a global brand builder and author of LEAN BRANDS: Catch Customers, Drive Growth & Stand Out In All Markets. He has held leadership positions with iconic global brands and has worked in many international markets. Luis Pedroza is an opinion columnist for the CEOWORLD magazine. Follow him on LinkedIn.
Executive Insider

Want To Slingshot Like A Highflyer?

Find A Mentor To Help Change The Trajectory Of Your Career Path And Your Life Flight Paths As a global brand builder, my interest in studying flight paths started by examining product and category lifecycles. Most companies and brands follow a predictable growth path. They begin with an introductory phase,...