Fotis Pantopoulos

Fotis Pantopoulos is a Teacher, Communications Specialist, Strategic Communication & Organizational Behavior Researcher, and Business Communication & Public Relations Consultant. He is the creator of the projects My name is Teacher in Greece, Innovatebiz in the Netherlands, and Co-Owner at INVESTIMA LLC in the USA, where he is active in fields related to Communication. For any questions or comments, you can contact him at fpantopoulos@investima.us, follow him on Facebook or connect on LinkedIn.

Fotis Pantopoulos is an opinion columnist for the CEOWORLD magazine. Connect with him through Facebook and LinkedIn.

Tech and Innovation

What are the 9 Crucial Questions in Strategic Communication?

Tech and InnovationFotis Pantopoulos

Who am I trying to reach with a Strategic Communication project? The first step to starting a Strategic Communication project is to identify your audience. Who is your message intended for? Once you know who you are trying to reach, then you can create a targeted message that will be...

Tech and Innovation

Strategic Communication and Brand Voice

Tech and InnovationFotis Pantopoulos

There is no doubt that Strategic Communication is key for any business that wants to build a strong and lasting relationship with its target audience. Among the tools of Strategic Communication, Brand Voice holds a special place. Without a clear and consistent brand voice, it will be difficult to connect...

CEO Agenda

Strategic Communication and Human Resources

CEO AgendaFotis Pantopoulos

Strategic Communication and Human Resources are two different but related fields. Strategic Communication is the process of developing messages and other forms of communication to help achieve organizational goals. HR, on the other hand, is responsible for managing workforce issues such as recruitment, training and development, compensation and benefits, employee...

CEO Agenda

The Evolution of Citizen Trust in the State and the Future of Government-Citizen Relations

CEO AgendaFotis Pantopoulos

Dear friends, I come from Greece and I have been dealing with Strategic Communication in an international environment since 1995. Since we are talking about Communication, it makes sense to deal with all its forms. More so when we talk about Strategy, because we have to give special importance to...

Special Reports

Strategic Communication: a crucial area of consulting

Special ReportsFotis Pantopoulos

Strategic Communication is a process that organizations use to intentionally manage the relationships between them and their key publics. The goal of Strategic Communication is to influence how these publics think, feel, and behave toward the organization and its mission. Organizations use a variety of communication strategies to achieve their...

CEO Insider

Social Responsibility vs Marketing: The corporate struggle to do both

CEO InsiderFotis Pantopoulos

Corporate Social Responsibility (CSR) is the commitment of businesses to contribute positively to society through their operations, products, and services. It can also be understood as the broader concept of corporate philanthropy. Corporate Social Responsibility or social responsibility, especially today, is a controversial practice followed -among other things- by businesses...

Tech and Innovation

Communication and Marketing or Communication in Marketing?

Tech and InnovationFotis Pantopoulos

First, I think it is appropriate to analyze the title. This dual-title, with the questioning/enigmatic wording, is the most suitable in our opinion to highlight today's topic. Our goal is to approach Communication and Marketing, not in the "traditional" way, i.e. as two separate parts/fields of product promotion. But through...

Executive Insider

Strategic Communication and Public Image

Executive InsiderFotis Pantopoulos

Strategic Communication is the management of organizational communication to achieve specific objectives. It includes the development and implementation of plans, programs, and activities to influence or change attitudes beliefs, or behaviors of target audiences. In short, Strategic Communication is about getting your message across to others to achieve your desired...

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