Dr. Gleb Tsipursky

Dr. Gleb Tsipursky

Dr. Gleb Tsipursky, P.h.D, is the CEO of the boutique future-of-work consultancy Disaster Avoidance Experts. He is the best-selling author of seven books, including Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. His expertise comes from over 20 years of consulting for Fortune 500 companies from Aflac to Xerox and over 15 years in academia as a behavioral scientist at UNC-Chapel Hill and Ohio State.


Dr. Gleb Tsipursky is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website.
Executive Insider

How Normalcy Bias Led Boeing to Crash Into Disaster

Due to the grounding of its 737 Max airplane following 2 deadly crashes that killed 346 people, Boeing lost $5 billion in direct revenue by the summer of 2019. The overall losses - ranging from damage to the brand to losing customers - were valued by investors at over $25...
Business People
C-Suite Agenda

The Danger of SWOT Analysis

In the context of our increasingly disrupted, globalizing, and multicultural world, leaders greatly appreciate the security and comfort of clear-cut strategic plans for the future. After all, following our in-the-moment intuitions frequently leads to business disasters, and strategic plans help prevent such problems. Tragically, popular strategic business analyses meant to...
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