David Allison is a bestselling author, international speaker, and the founder of The Valuegraphics Database, the first dataset that measures what everyone in the world really cares about. His mission is to end the use of demographic stereotypes, advocate for values-thinking as the new best-practice for organizational decision-making, and change the way we look at the world. His most recent book, We Are All the Same Age Now, was the global marketing and consumer behavior #1 best-seller within 24 hours of its release. INC Magazine named it one of the top ten Leadership Books of the year, and Kirkus Reviews called it "a genuinely original contribution to marketing literature." David Allison is an opinion columnist for the CEOWORLD magazine. Follow him on LinkedIn.