Bruce Dawson

Bruce Dawson

Bruce Dawson is the chief sales and client services officer at IBEX Limited since 2017. From 2016 until 2017, he held the same role for IBEX Global Solutions, one of the Continuing Business Entities. From 2014 until 2016, Mr. Dawson served as U.S. nearshore regional director for Atento S.A. Before joining Atento S.A., Mr. Dawson served at SITEL Corporation from October 2012 to March 2014 and Stream Global Services from October 2008 to August 2012. Mr. Dawson has held management positions at various companies in the BPO industry, bringing experience from the software and telecommunications sectors. He holds a B.A. degree in psychology from Denison University.


Bruce Dawson is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.
C-Suite Advisory

The Best Way to Retain Customers While Implementing Digital CX

These days, companies are rushing to push more of their customer contacts to digital channels. That’s because the benefit of embedding digital support tools, such as SMS, chat and assisted AI, into the overall customer experience (CX) is clear. These tools help companies boost customer satisfaction by giving agents the...