CEO Spotlight: Naman Kabra, Founder and CEO of NodeOps on Onboarding Users From Web2 to Web3

As Web3 adoption grows, the biggest challenge is onboarding Web2 users and businesses. The transition comes with complexities like onboarding, security risks, and infrastructure unreliability, making it hard for new entrants to navigate the space.

For Web3 to scale correctly, it needs to match the seamless experience and reliability of Web2.

To break down these challenges and how they can be solved, CEOWORLD spoke with Naman Kabra, Founder and CEO of NodeOps. With years of experience in blockchain research, payments, and decentralized infrastructure, Naman is now focused on simplifying Web3 infrastructure.

NodeOps helps developers and enterprises deploy and manage blockchain nodes efficiently, reducing the technical complexity of building in Web3.

In this interview, Naman tells us what’s holding back Web3 adoption, the role of infrastructure in solving these problems, and how NodeOps is making blockchain more accessible for businesses and developers.

Tell us about yourself, your business background and how you got into Web3.

I am Naman, Co-Founder and CEO of NodeOps. My journey in Web3 started in 2017 when I started researching blockchain and contributing to the open-source research community. Over the years I have published work on Web3 payments, fully homomorphic encryption (FHE), supply chain applications, and AppChains. This early research gave me a solid foundation in the industry and set the stage for what came next.

In 2020, I built a social payment extension that processed $14 million in GMV in just 6 months. The product was later acquired, which gave me confidence in Web3. A year later, I started exploring the Cosmos ecosystem, where I deepened my understanding of AppChains, validators, and blockchain infrastructure.

That’s when I met my co-founders, Pratik and Jagdish. We were fascinated by the growing role of AppChains and the business opportunities around node operations and infrastructure. Seeing the potential, we decided to launch NodeOps.

I was born and raised in a small town in India, in a family of engineers who have worked in the textile industry for over 25 years. Numbers have always been a big part of my life, which is why I love tracking targets, revenue growth, LTVs, and everything else that drives business success.

What are the biggest challenges Web2 users face when moving to Web3?

The biggest hurdles are usability, security, and infrastructure reliability. Web2 users are used to seamless login experiences, instant transactions, and intuitive interfaces. Web3 introduces complexities like private key management, gas fees, and fragmented user interfaces across dApps. These extra steps can feel overwhelming, especially for newcomers who don’t have a technical background.

Another challenge is the lack of customer support. In Web2 you can reset passwords or contact support teams when something goes wrong. In Web3, if you lose access to your private key you lose access to your funds permanently. These risks, combined with the learning curve make adoption more difficult.

How would you compare the Web2 user experience to what exists in Web3?

Web2 has set the bar very high for usability. Everything is designed for convenience—single click login, instant transactions, and intuitive interfaces. Web3 introduces extra friction. Users need to set up wallets, manage private keys, handle gas fees, and sign transactions manually. While Web3 offers more ownership and decentralization, these extra steps make onboarding harder.

That being said, things are getting better. Embedded wallets, gas abstraction, and better node infrastructure are making the Web3 experience smoother. As the tech evolves, we are getting closer to bridging the gap between Web2’s convenience and Web3’s decentralization.

What role does infrastructure play in the Web3 onboarding experience?

Infrastructure is the backbone of Web3. If the infrastructure layer is weak, users will experience slow transactions, downtime, and unreliable dApps – all of which discourage adoption. Web3 needs to match the speed and reliability of Web2.

At NodeOps, we are solving this problem by building scalable node networks, optimized RPC endpoints, and decentralized compute networks. This ensures that dApps can run at Web2 level of efficiency while maintaining decentralization. DePIN based infrastructure also increases resilience by using a distributed set of compute providers which reduces bottlenecks and improves performance.

How does NodeOps make onboarding easier for both Web3 developers and enterprises?

At NodeOps we want to make infrastructure management as seamless as possible. We provide a plug-and-play solution that removes the complexity of running blockchain nodes. With our NodeOps Console developers can deploy nodes across more than 45 blockchain networks with minimal configuration. Enterprises can scale their Web3 infrastructure without having to hire specialized teams.

Beyond deployment we also offer multi-chain RPC services, monitoring tools and AI powered containerized infrastructure. This ensures high uptime, security and cost efficiency making the onboarding process smoother for both developers and businesses.

How does NodeOps compare to traditional node service providers and what sets it apart in terms of user experience and efficiency?

Traditional node service providers relies on centralized RPC endpoints and managed validator services but lacks flexibility in decentralized compute orchestration. At NodeOps, we do things differently.

We support multi-chain deployment without vendor lock-in, so developers can choose the best infrastructure for their needs. Our AI-driven node scaling and monitoring ensures performance and security are always optimized.

We also integrate DePIN orchestration through NodeOps Network so developers can access decentralized compute providers instead of relying on centralised cloud infrastructure. With features like one click deployment and automated updates we reduce operational overhead making the experience more cost efficient, scalable and developer friendly compared to legacy providers.

Are there any misconceptions about Web3 that creates friction in adoption?

Yes, there are. One of the biggest misconception is that Web3 is only about speculation. While it’s true that early crypto markets were heavily driven by speculation, the real innovation is in permissionless networks, decentralized finance, and ownership based economies powered by smart contracts.

Another misconception is that Web3 is too slow and expensive. While that may have been true in the past, gas fees and transaction speeds have improved significantly with Layer 2 solutions, AppChains, and modular blockchain architecture.

Security is also a concern; some people thinks Web3 is inherently unsafe. While security challenges exist, smart contract audits, MEV protection, and DePIN based trust layers are making Web3 safer every day. Overcoming these misconceptions requires education and better UX/UI.

How does DePIN help onboard Web2 users?

DePIN gives permissionless access to computing, storage, and networking resources, so no more reliance on centralised cloud services. This makes Web3 more scalable and cost effective, so it is attractive to enterprises and developers.

At NodeOps, we use DePIN to create a decentralised infrastructure layer that improves resilience and performance. By using DePIN based compute providers, Web2 businesses can migrate to Web3 without having to invest in new infrastructure.

How do you see AppChains helping to onboard users and can NodeOps support projects that use AppChains for scaling?

AppChains are a key part of the Web3 evolution because they allow projects to customise blockchain environments to their specific needs. This means they can optimise for throughput, cost, and security in ways that general purpose blockchains like Ethereum can’t.

At NodeOps we fully support AppChain deployments. We provide automated node orchestration for AppChain validators and sequencers, monitoring and scaling solutions for high traffic applications, and interoperability tools to bridge AppChains with Layer 1 networks. This makes it easier for Web2 businesses to launch custom blockchain environments without deep blockchain knowledge.

Which industries do you think will be the biggest drivers of Web3 adoption?

DePIN, DeSci and AI with Web3. Each of these sectors benefit from Web3’s core principles of decentralisation, transparency and open access so are natural areas for growth and innovation.

Have you read?
Safest Countries in the World.
Most Productive Countries in the World.
Most peaceful countries in the world.
Most influential financial centers in the world.
Most Powerful Currencies In The World.