Swiss senior executives are beginning 2025 with a positive outlook, with more than half (56%) expecting global economic growth over the next year, according to PwC’s Annual Global CEO Survey.
Concerns about economic decline have significantly diminished, with only 20% of executives fearing a downturn—down from 52% in the previous year. The survey’s authors attributed this optimism to Switzerland’s economic resilience amid ongoing global uncertainties.
Confidence in domestic growth has also surged, as 68% of executives anticipate an acceleration in Swiss GDP, nearly double the figure recorded in January 2024 (38%). This positive trend could translate into job creation, with nearly a quarter (24%) of business leaders planning to expand their workforce in 2025, while only 14% are considering staff reductions.
Key Business Risks and AI Adoption
Despite the optimistic economic outlook, cybersecurity remains the primary concern for 37% of Swiss executives. Geopolitical conflicts have risen in importance, with 23% of CEOs citing them as a key risk—double the percentage recorded in 2023. Meanwhile, 17% expressed concerns about macroeconomic volatility. Climate change, however, is perceived as a minimal threat, with only 1% considering it a risk to their business, compared to 15% of executives globally.
The adoption of artificial intelligence saw a dramatic increase in 2024. Nearly 84% of executives reported that their companies had integrated AI technologies over the past year, a sharp rise from just 16% in 2023. More than half (52%) believed AI tools contributed to efficiency gains, signaling the growing role of technology in shaping business strategies.
| GDP (nominal) | Capital | Head of State | Head of Government | GDP (nominal) per capita | GDP (PPP) | GDP (PPP) | GDP (PPP) per capita |
|---|---|---|---|---|---|---|---|
| Switzerland | Bern | Viola Amherd (Female) | Viola Amherd (Female) | 905.684 | 102.865 | 788.335 | 89.537 |
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