LIV Golf has appointed Scott O’Neil as its new Chief Executive Officer, marking the beginning of a transformative chapter for the league. O’Neil, a seasoned executive with over 25 years of experience in sports and entertainment, will take charge of the league’s strategic growth, global operations, and its unique team-based competition model.
This leadership transition occurs as Greg Norman, LIV Golf’s inaugural CEO and Commissioner, shifts to an advisory role after overseeing the league’s formative years. Norman expressed pride in the organization’s groundbreaking achievements and enthusiasm for its future under O’Neil’s stewardship.
O’Neil’s impressive resume includes leading Merlin Entertainments as CEO, where he managed operations across more than 140 attractions in 23 countries. Before that, he helmed Harris Blitzer Sports & Entertainment, where he oversaw the success of the NBA’s Philadelphia 76ers and the NHL’s New Jersey Devils, contributing to $2 billion in enterprise growth.
Reflecting on his new role, O’Neil described the opportunity to lead a global sports league as the realization of a lifelong dream. He emphasized the league’s remarkable progress in just three years, highlighting its innovative team format, enhanced player freedoms, and unprecedented fan engagement. O’Neil expressed a commitment to expanding the league’s reach, introducing groundbreaking initiatives, and making the sport more appealing to younger generations.
Under O’Neil’s guidance, LIV Golf is setting its sights on untapped international markets, investing in new ways to engage fans, and solidifying its position as a trailblazer in the global sports industry. The league’s Chairman, Yasir Al-Rumayyan, praised O’Neil’s vision and energy, describing him as the ideal leader to take LIV Golf to the next level.
Meanwhile, Norman reflected on his tenure, noting the league’s success in reshaping the sport with its bold innovations and its ability to attract world-class talent. He stated his confidence in O’Neil’s leadership and optimism for the league’s continued growth, adding, “We’ve redefined golf and opened new doors. This is just the beginning.”
Norman’s leadership cemented LIV Golf’s reputation as a disruptive force in the sport, fostering a dynamic, inclusive, and revolutionary approach to golf. With O’Neil at the helm, the league looks set to build on this strong foundation and chart an exciting new course for the future.
Have you read?
Richest Countries In Europe In 2024.
Most Attractive Countries To Private Equity, Venture Capital, and Hedge Fund Investors.
Revealed: Highest-paid news media executive in the United Kingdom.
Countries Leading the Way on Climate Change.
World’s Best Countries For Adventure Tourism.
Bring the best of the CEOWORLD magazine's global journalism to audiences in the United States and around the world. - Add CEOWORLD magazine to your Google News feed.
Follow CEOWORLD magazine headlines on: Google News, LinkedIn, Twitter, and Facebook.
Copyright 2025 The CEOWORLD magazine. All rights reserved. This material (and any extract from it) must not be copied, redistributed or placed on any website, without CEOWORLD magazine' prior written consent. For media queries, please contact: info@ceoworld.biz
