Swiggy and Zomato Rivalry Intensifies as Swiggy Steps into Sponsor Shark Tank India Season 4

The competition between food delivery giants Swiggy and Zomato has taken a new turn, with Swiggy reportedly poised to sponsor the upcoming fourth season of Shark Tank India. Notably, Zomato’s CEO, Deepinder Goyal, who served as a judge on the previous season, has confirmed that he will not return this year, citing Swiggy’s involvement as the reason. Goyal mentioned that he had to step down because Swiggy secured the sponsorship, jokingly stating that he was “kicked out” due to Swiggy’s sponsorship.

According to a media report, Swiggy is close to finalizing the sponsorship deal.

As Shark Tank India kicks off filming for its fourth season, judges from prior seasons, including Anupam Mittal of Shaadi.com, Namita Thapar of Emcure Pharmaceuticals, Peyush Bansal from Lenskart, and OYO’s Ritesh Agarwal, are all expected to return.

Meanwhile, Swiggy is gearing up for its initial public offering (IPO), which is anticipated before the end of the year. Last month, the company submitted an updated Draft Red Herring Prospectus (DRHP) to the Securities and Exchange Board of India (SEBI). As part of its IPO plans, Swiggy has outlined a significant investment in brand marketing, with a generous expenditure over the next four years.

Swiggy’s DRHP emphasizes its intention to boost brand awareness and expand its user base through targeted marketing campaigns while also enhancing its network of restaurants, merchants, and delivery partners.

In addition to its marketing plans, Swiggy has officially launched its bulk order service, Swiggy XL EV fleet, which utilizes electric vehicles for large deliveries. After a successful pilot phase, the service was formally introduced in Gurugram last Saturday.

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