Building Connections: How Naythan Lange and BeFound Media Use Video to Elevate the Construction Industry

Naythan Lange and his company BeFound Media have built their reputation on making dynamic, visually captivating video content for construction professionals all over the world. From aerial drone shots to time-lapse photography and creative usage of CGI, Naythan and his team have been employing the most cutting-edge technologies and techniques to showcase the work of construction companies such as The Quorum Group, Turner Construction, Oviedo Properties, and Liebherr Canada. While the company’s videography skills and resources are impressive, they are only a means to fulfill BeFound Media’s ultimate goal: to use storytelling to facilitate a connection between construction companies and their clients.

Since the company’s founding in 2019, BeFound Media has learned the importance of storytelling as a way to bridge the gap between brands and their customers. By using video content to show the progression of construction projects from start to finish, BeFound Media both showcases the expertise of construction brands and keeps viewers invested in the work construction companies do. Using essential storytelling techniques such as strategic use of lighting, visceral sound design, virtual home tours, and visual ingenuity, Naythan Lange and the team at BeFound Media have created immersive narratives for potential clients to experience using all of their senses.

This approach has paid dividends, as video content produced by BeFound Media has been viewed over 100 million times as of this year. Furthermore, the content has attracted more than 254,000 new followers and 653,000 visits from different accounts with more than 12.7 million accounts reached in total. The success of BeFound Media’s content has given Naythan Lange and his team the opportunity to film content in distant locales including Mexico, Singapore, and Italy.

The company’s universal, client-first approach has also allowed them to build relationships with clients beyond construction work. After finishing a shoot at a 7-star resort owned by Aman Resorts, BeFound Media was invited to chronicle some of its previous clients’ wedding in Italy, illustrating the company’s versatility and ability to build trust with smaller construction companies, prestigious luxury developers, and the people who run them.

BeFound Media’s resourcefulness and flexibility were cultivated early on by the company’s roots as a marketing company working with smaller, local construction companies in its home city of Vancouver, Canada. Despite early struggles gaining traction in other industries, Naythan Lange and his team soon mastered the art of construction marketing and began extending its influence from Canada into the global sphere. Looking toward the future, BeFound Media continues to innovate and seek ways to maximize audience engagement for construction companies, such as adopting the use of short-form video content for social media marketing.

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