Interview with Grégory Beyrouti, CEO of the WiziShop ecommerce solution

Hello Grégory, can you introduce yourself and WiziShop?  

Hi, I’m Grégory Beyrouti, CEO and co-founder of WiziShop.

WiziShop is a French ecommerce solution launched in 2008. We offer entrepreneurs a complete and intuitive platform, enabling them to create, manage, and develop their online store.

Our mission is to make ecommerce accessible to all, by simplifying the technical aspects and offering powerful tools to boost sales.

Where did the idea of creating an ecommerce solution come from?  

The idea came from our observation that many entrepreneurs had great ideas but were held back by the technical challenges and high costs associated with creating and managing an online store. We wanted to create a solution that would democratize access to ecommerce, combining ease of use and performance, enabling anyone to start selling online easily and efficiently.

What are the main advantages of Wizishop?  

With WiziShop, we offer a wide range of tools and features to our e-tailers.

The main strength of our solution is its simplicity and accessibility. Our platform is designed to be intuitive, even for those without advanced technical skills. This allows entrepreneurs to concentrate on their business rather than the technical aspects.

We’re also the first ecommerce solution to integrate Artificial Intelligence directly into our merchants’ administration space. This means that our users have access to a multitude of AI tools, for tasks like content writing, translation, optimization, and advertising, which are designed to boost their growth and productivity. This makes managing their online stores simpler and more efficient.

When it comes to visibility, we offer powerful tools to optimize SEO, which is crucial for attracting qualified traffic and increasing sales. And we don’t stop there. We offer personalized support with ecommerce experts to guide our users. We also provide online training covering essential topics such as ecommerce, digital marketing, and SEO.

Speaking of SEO, if you’re interested, our SEO manager will send you a free tip every day to help you implement your ecommerce SEO strategy. You can subscribe here: Good Morning SEO.

Our integrated marketing tools help drive traffic and sales. From managing advertising campaigns to optimizing marketing performance, everything is designed to maximize our users’ success.

Can you give us some statistics on Wizishop? 

Since our launch, we’ve helped more than 350,000 e-tailers set up their online stores. WiziShop is present in over 180 countries worldwide, and our users have generated over 1 billion euros in cumulative sales. We’re proud of our continuous growth and high customer satisfaction, which exceeds 95%, thanks to the support of our expert Business Coaches.

What do you think of technological innovations like AI in the online sales market?  

AI can transform ecommerce by automating and optimizing many tasks. For example, it can create SEO optimized product pages, personalize the customer experience with recommendations based on browsing data, and automate marketing campaigns across various channels. It can also manage inventory in real time, predict sales trends, or offer 24/7 customer support.

The evolution of AI is so rapid that it opens up incredible possibilities that we may not even be able to imagine yet.

We can’t yet predict everything it will be able to do, but it’s likely that it will soon be able to create a complete ecommerce site by simply entering a theme, for example, in the next few years, if not months.

How can AI be integrated into ecommerce?  

Artificial Intelligence is revolutionizing online sales. At WiziShop, we immediately understood its benefits and the need to add it to our solution. We provide our users with a multitude of AI tools, such as content writing, translation, and optimization, designed to boost their growth and productivity. AI frees e-tailers from the most time-consuming tasks. It lets them focus on what they do best: serving their customers. By automating key processes and providing valuable insights, AI improves not only the customer experience but also business performance. At WiziShop, we integrate these technologies to help our users maximize their success and stay competitive.

Does WiziShop integrate AI into its ecommerce solution?  

Absolutely! We offer more than 20 AI tools with unlimited access, specially designed to simplify the management and stimulate the growth of our e-tailers’ online stores. These tools include the writing of SEO optimized product descriptions, generation of blog articles, creation of automated marketing campaigns, and translation of content.

Our AI tools can be used to optimize advertising on platforms such as Google and Facebook as well or even help you find a niche if you want to start a business and have no ideas. As our AI can generate impactful product descriptions tailored for search engines, this can significantly improve product visibility. E-tailers can save precious time and concentrate on developing their business.

We’re constantly integrating new AI features, based on customer feedback and technological advances. Our aim is to enable our e-merchants to benefit from the latest AI innovations and help them stay as competitive as possible in the marketplace.

We’ve also developed the Pizi application, which transforms a photo taken with a smartphone into a complete, professional product page in just 45 seconds. A considerable time-saver for e-tailers.

At WiziShop, we firmly believe that AI is an essential lever for transforming ecommerce, and we’re continually committed to offering our users the most advanced tools to maximize their success.

What are the platform’s upcoming developments?  

We’re constantly working to improve our platform.

Upcoming developments include our own native payment solution, WiziShop Payments.

We’re also planning to enhance our templates with a template generator that will enable our e-tailers to customize their ecommerce sites in an infinite number of ways.

We’re working on a complete overhaul of the blog for our e-merchants as well. This new version will offer merchants an optimal user experience. Writing informative content will be much more intuitive! Always with a touch of AI and SEO, of course. The design will also be enhanced to boost visitor loyalty and conversion.

What advice would you give to an e-merchant just starting out?  

My main advice would be to get started quickly and not wait until everything is perfect before you begin. Create an initial version of your online store as quickly as possible.

Then, test the market with what you’ve got. This will enable you to gather concrete feedback from your first customers and adjust your offer accordingly. Use the tools and resources at your disposal, like those we offer on WiziShop, to support you in this initial phase. Don’t overlook the importance of SEO, customer experience, and digital marketing.

Finally, remain flexible and open to learning, as the world of ecommerce is constantly and rapidly evolving.

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