Bastion Appoints Cheuk Chiang as CEO for Australia and New Zealand 

Bastion has announced the appointment of Cheuk Chiang as CEO for Australia and New Zealand, marking a significant step in the agency’s growth strategy. In his new role, Chiang will spearhead business expansion efforts, wielding operational and P&L responsibilities across Bastion’s ANZ operations. Chiang’s appointment aligns with Bastion’s recent acquisition of AnalogFolk, a premier digital creative agency in Australia, further bolstering the agency’s capabilities.

Chiang brings a wealth of experience to his new role, with a distinguished career spanning pivotal leadership positions at renowned agencies such as Dentsu Creative, Omnicom Media Group, and PHD. His track record includes steering agencies to numerous accolades and spearheading groundbreaking campaigns that have left an indelible mark on the industry.

Jack Watts, CEO of Bastion Group, underscores the importance of Chiang’s appointment as a cornerstone of the agency’s commitment to achieving excellence in the region. He emphasizes Bastion’s relentless pursuit of growth and innovation, reflecting on the agency’s journey of continuous reinvestment in its people, clients, and business.

Reflecting on his decision to join Bastion, Chiang expresses admiration for the agency’s capabilities and commitment to client success. He highlights Bastion’s integrated offerings and innovative solutions as key differentiators in a competitive landscape, emphasizing the agency’s ability to empower clients and drive meaningful outcomes.

As Bastion embarks on this exciting chapter under Chiang’s leadership, the agency reaffirms its dedication to delivering unparalleled value to clients, driving innovation, and cementing its position as a leader in the region’s marketing landscape.

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