James Hawkins, the Chief Executive Officer for PHD in Asia Pacific, has announced his resignation from the role. Hawkins’ departure, after nearly six years with the agency, came as a surprise to staff members when he informed them earlier this week. While there is currently no immediate replacement for Hawkins, Tony Harradine, CEO of Omnicom Media Group APAC, will oversee PHD in APAC during the interim period, collaborating with Guy Marks, the global CEO of PHD.
Expressing gratitude for Hawkins’ contributions, Harradine remarked, “We would like to thank James for his contributions towards PHD’s success in Asia Pacific. These achievements form a solid foundation for the agency to build upon while leveraging the agency as a platform model to chart its future in this evolving media landscape. We wish James all the best in his endeavors.”
Hawkins, reflecting on his tenure, stated, “I feel privileged to have contributed to the rich PHD legacy and achieved so much with the brand in Asia Pacific. We have consistently punched way beyond our weight in new business, global awards, and standout client satisfaction.”
In his role, Hawkins spearheaded PHD’s efforts across 16 markets, supported by key executives such as Imogen Bourke, APAC Strategy Director; Amy Donovan, APAC Chief Client Officer; and Sam Piller, APAC and Global Client Leader. Despite notable wins like Visa in New Zealand and retained major clients like HSBC and SAIC Volkswagen in 2023, the agency also faced challenges, including the loss of clients such as Unilever and Google in Australia and New Zealand.
Hawkins’ departure marks a pivotal moment for PHD Asia Pacific, as the agency looks to leverage its past successes to navigate future opportunities and challenges in the ever-evolving media landscape.
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