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CEOWORLD magazine - Latest - CEO Spotlight - Yas Island’s Newest CIO: How Jason Momoa Went from Sea King to Desert King!

CEO Spotlight

Yas Island’s Newest CIO: How Jason Momoa Went from Sea King to Desert King!

Brandon R. Williams

Meet Brandon R. Williams – The Executive Helping Bring A+ Stars Multi-Layered Business Opportunities In The Middle East.

When you think of the magnetic pull that has led the likes of Kevin Hart and Jason Momoa to the sun-drenched expanses of the Middle East, there’s one name that resonates above the rest: Brandon R. Williams. His role, along with his global partner and team, as the mastermind behind such colossal talent acquisitions isn’t just about enticing Hollywood’s finest to the U.A.E.; it’s about crafting intricate business narratives that bridge two worlds.

The lead executive behind Steve Harvey Global and MELT Middle East, Brandon’s genius is not just in identifying opportunities but in forging the necessary relationships that cement them. Speaking of Hart, Williams confidently shared, “One connection with a longtime friend and one call, and the deal was sealed.” But with Momoa, a different story unfolded. “Landing Momoa,” he reflects with a hint of pride, “required us to navigate challenges, dismiss naysayers, and turn a ‘no’ into a resounding ‘yes’.” It’s a testament to Brandon and his team’s unparalleled ability to build relationships, negotiate and position the Middle East as a nexus of expansive global business opportunities.

But why the Middle East? Why not just another film role? Yas Island wasn’t simply looking for a celebrity endorsement; it was in search of a brand ambassador, an embodiment of their essence. This wasn’t about stardom — it was about finding someone who could channel the spirit of the location, and in this, Brandon excelled. Through Brandon’s and business partner Oweis Zahran’s unparalleled vision, Momoa didn’t just become the Chief Island Officer, he became the symbol of Yas Island’s allure, capturing its magic and magnetism. For Brandon, it’s more than business; it’s about creating stories that redefine global possibilities.

Jason Momoa

Brandon’s Hand in Momoa’s Yas Island Venture

In the intricate tapestry of global business, few moves capture the imagination like the recent anointment of Jason Momoa as the Chief Island Officer (CIO) of Yas Island. While Momoa’s larger-than-life screen presence is indisputable, the real marvel is the architect of this collaboration — Brandon R. Williams. How was it that they envisioned and actualized this partnership, bringing a cinematic powerhouse, known for his iconic roles, to steward a gem in the UAE’s crown?

Crafting Momoa’s Middle Eastern Narrative

Listening to Momoa’s spirited, genuine declaration with a touch of his characteristic humor — “They made me Chief Island Officer. Now, I ensure everyone revels, Momoa style” — one can’t help but discern the hand of Brandon R. Williams. Brandon’s ability to spotlight the unique fit between the star and the location was evident as Momoa enthusiastically stated in the promotional trailer, “I am going to love this job!” This wasn’t merely an actor’s endorsement; it was an evident synergy, carefully curated by Brandon and the global team.

The alignment of a Hollywood stalwart with the golden sands of an archipelago isn’t mere chance. It is a testament to our changing global landscape, where boundaries are fluid and the unexpected becomes mainstream. Brandon’s role in these narratives underscores the magic that can be achieved with visionary thinking in our global age.

Orchestrating Momoa’s Unexpected Venture

The narrative of Momoa’s Yas Island engagement, as shared by those in the know, has all the trappings of a Hollywood saga, but with Brandon R. Williams at the director’s helm. When Yas Island envisioned its Chief Island Officer, there were skeptical murmurs. Jason Momoa, known for his fierce on-screen roles, as the face of a luxury realm? To many, it seemed audacious, even borderline dreamlike.

Yet, with Brandon’s expertise, those months of strategic planning, deliberations, and persuasive dialogues transitioned from mere conjecture to a groundbreaking reality. The relentless efforts culminated in Momoa joyously filling a role once held by Kevin Hart. It was Williams’ unyielding dedication to his vision that turned the tides in favor of this novel partnership.

Under Brandon’s and Oweis’ astute guidance and leadership, Yas Island, in alliance with their esteemed partner, Miral, sought out a luminary who could not only elevate their brand but also resonate with its ethos. Among the plethora of celebrities, Momoa stood out — not just for his undeniable charisma but for his genuine passion for global ventures. It was a match made in business heaven: Momoa’s grounded realism and entrepreneurial vigor aligning seamlessly with Yas Island’s international aspirations.

Thanks to Brandon’s foresight and strategy, Jason Momoa is now perceived not merely as an actor or a corporate title holder but as an emblem of transformative partnerships, underlining the wonders possible when the right minds come together.

Brandon’s Vision

Selecting the face for an enterprise goes beyond the marquee value of a celebrity name; it’s about aligning a persona with an overarching mission. As the visionary behind the curtains, Brandon R. Williams faced the task of selecting someone who wouldn’t just serve as a figurehead, but become an integral part of the Yas Island story. “Why Momoa?”, many queried. Brandon recognized that the allure of Jason Momoa wasn’t solely anchored in his star power, but in the depth he could bring to the role. His ability to merge with a brand’s global aspirations, combined with a genuine enthusiasm for cross-border projects, was precisely what Brandon had been searching for. As the collaboration took shape, Williams’s instincts were validated – Momoa didn’t just take up the role, he reinvented it.

Dealing with Hollywood’s elite comes with its set of challenges, often characterized by high demands or elusive temperaments. But in Momoa, Brandon found a partner who shattered these stereotypes. Feedback on Momoa’s collaborative style was overwhelmingly positive, with words like ‘outstanding’ being a recurring theme. Whether engaging in high-level discussions or mingling with fans, Momoa’s grounded nature stood out. This made the collaboration smooth, ensuring Momoa was not only admired on screen but was a pleasure to work with behind the scenes.


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CEOWORLD magazine - Latest - CEO Spotlight - Yas Island’s Newest CIO: How Jason Momoa Went from Sea King to Desert King!
Despina Wilson
I am a senior editor and data journalist at CEOWORLD magazine. My job involves using infographics to report on news topics related to business and policy, with a global perspective. I hold a master's degree in journalism and have worked for newspapers and reporting projects in both the US and the UK, giving me a unique transatlantic perspective. I believe that data can enhance coverage of all news topics. As a contributor, I plan cover a wide range of issues, such as gender equality, climate change, labor, and immigration, using relevant statistics and insightful visualizations.

Email: despina@ceoworld.biz