White Glove, a prominent advisor marketing company specializing in comprehensive client acquisition and engagement services and a portfolio firm of Rockbridge Growth Equity, has announced the appointment of Mark Canoy as its Chief Financial Officer.
Mike Thurman, Co-Founder of White Glove, expressed his enthusiasm about Mark’s appointment, stating, “We are thrilled to welcome Mark to our executive team as we continue to fortify our leadership roles. We recently named Greg Bogich as CEO, and we believe together with Mark, we have two strong, seasoned leaders who will help execute White Glove’s next growth phase.”
Canoy expressed his enthusiasm for joining White Glove and stated, “The co-founders have built an incredible organization, driven by a collective passion for empowering financial advisors to achieve their growth objectives and advancing financial literacy on a national scale. I am eager to contribute to the ongoing value creation for all stakeholders and collaborate with the leadership team as we steer the organization into a new era of success.”
With a diverse background across various sectors and more than a decade of financial expertise, Canoy is known for his pragmatic approach to challenging the status quo, and he is well-positioned to strategically guide and lead White Glove’s growth path.
Prior to this role, Canoy served as the Chief Financial Officer at WRS, a well-known distributor of durable medical equipment based in Ann Arbor, Michigan. His professional background also includes a tenure at Ernst & Young in the field of public accounting, where he specialized in transaction advisory and assurance services spanning diverse industries.
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