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CEOWORLD magazine - Latest - Banking and Finance - $69 billion Activision Blizzard takeover won’t harm the competition – Satya Nadella

Banking and Finance

$69 billion Activision Blizzard takeover won’t harm the competition – Satya Nadella

Microsoft CEO Satya Nadella

A momentous turning point in the gaming industry: Microsoft has finalized its massive $68.7 billion purchase of video game publisher Activision Blizzard. This is the largest acquisition Microsoft has ever made in its 48-year existence. Activision’s gaming franchises include Call of Duty, Crash Bandicoot, Diablo, Overwatch, StarCraft, Tony Hawk Pro Skater and Warcraft.

Microsoft CEO Satya Nadella said that the acquisition of Activision Blizzard won’t harm the competition. Nadella said the company will continue to provide Activision games on rival platforms. Nadella, who took the helm in 2014, is aiming to diversify the company’s business beyond its core areas such as operating systems and productivity software.

Activision Blizzard CEO Bobby Kotick will stay on as CEO through the end of the year.

“Today we start the work to bring beloved Activision, Blizzard, and King franchises to Game Pass and other platforms,” Microsoft Gaming CEO Phil Spencer said in a blog post. “We’ll share more about when you can expect to play in the coming months.”

Microsoft signed agreements with console rivals Nintendo and Sony, promising them access to Call of Duty games for 10 years. Microsoft made similar arrangements with cloud-gaming providers, including Boosteroid, Nvidia, Nware, and Ubitus.

Some of the largest mergers and acquisitions by Microsoft:

  1. Activision Blizzard: $68.7 billion
  2. LinkedIn: $26.2 billion
  3. Nuance Communications: $19.7 billion
  4. Skype Technologies: $8.5 billion
  5. ZeniMax Media: $8.1 billion
  6. GitHub: $7.5 billion
  7. Nokia mobile phones unit: $7.2 billion
  8. aQuantive: $6.3 billion
  9. Mojang: $2.5 billion
  10. Visio Corporation: $1.3 billion
  11. Affirmed Networks: $1.3 billion
  12. Navision: $1.3 billion
  13. Yammer: $1.2 billion
  14. Fast Search & Transfer: $1.19 billion
  15. Xandr: $1 billion

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CEOWORLD magazine - Latest - Banking and Finance - $69 billion Activision Blizzard takeover won’t harm the competition – Satya Nadella
Alexandra Dimitropoulou

Alexandra Dimitropoulou

VP and News Editor
Alexandra Dimitropoulou is a VP and News Editor at CEOWORLD magazine, working to build and strengthen the brand’s popular, consumer-friendly content. In addition to running the company’s website, CEOWORLD magazine, which aims to help CEOs, CFOs, CIOs, and other C-level executives get smarter about how they earn, save and spend their money, she also sits on the Board of Directors of the Global Business Policy Institute. She can be reached on email alexandra-dimitropoulou@ceoworld.biz. You can follow her on Twitter at @ceoworld.