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Home » Latest » Market Explainers » $69 billion Activision Blizzard takeover won’t harm the competition – Satya Nadella

Market Explainers

$69 billion Activision Blizzard takeover won’t harm the competition – Satya Nadella

Microsoft CEO Satya Nadella

A momentous turning point in the gaming industry: Microsoft has finalized its massive $68.7 billion purchase of video game publisher Activision Blizzard. This is the largest acquisition Microsoft has ever made in its 48-year existence. Activision’s gaming franchises include Call of Duty, Crash Bandicoot, Diablo, Overwatch, StarCraft, Tony Hawk Pro Skater and Warcraft.

Microsoft CEO Satya Nadella said that the acquisition of Activision Blizzard won’t harm the competition. Nadella said the company will continue to provide Activision games on rival platforms. Nadella, who took the helm in 2014, is aiming to diversify the company’s business beyond its core areas such as operating systems and productivity software.

Activision Blizzard CEO Bobby Kotick will stay on as CEO through the end of the year.

“Today we start the work to bring beloved Activision, Blizzard, and King franchises to Game Pass and other platforms,” Microsoft Gaming CEO Phil Spencer said in a blog post. “We’ll share more about when you can expect to play in the coming months.”

Microsoft signed agreements with console rivals Nintendo and Sony, promising them access to Call of Duty games for 10 years. Microsoft made similar arrangements with cloud-gaming providers, including Boosteroid, Nvidia, Nware, and Ubitus.

Some of the largest mergers and acquisitions by Microsoft:

  1. Activision Blizzard: $68.7 billion
  2. LinkedIn: $26.2 billion
  3. Nuance Communications: $19.7 billion
  4. Skype Technologies: $8.5 billion
  5. ZeniMax Media: $8.1 billion
  6. GitHub: $7.5 billion
  7. Nokia mobile phones unit: $7.2 billion
  8. aQuantive: $6.3 billion
  9. Mojang: $2.5 billion
  10. Visio Corporation: $1.3 billion
  11. Affirmed Networks: $1.3 billion
  12. Navision: $1.3 billion
  13. Yammer: $1.2 billion
  14. Fast Search & Transfer: $1.19 billion
  15. Xandr: $1 billion

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Alexandra Dimitropoulou, PhD
Alexandra Dimitropoulou, PhD in Cross-Cultural Media Innovation & Global Editorial Strategy, is the senior Business and Finance Editor at CEOWORLD Magazine, where she brings a global perspective and sharp editorial judgment to the forefront of business journalism. With over 12 years in financial media and corporate strategy, Alexandra has cultivated a reputation for her ability to translate complex financial topics into compelling narratives that resonate with C-suite audiences.

Before joining CEOWORLD, she was a senior correspondent for a top financial news outlet in New York and a communications advisor to several multinational investment firms. Alexandra's editorial direction bridges the technical world of finance with the storytelling finesse of PR, covering topics from M&A trends to CEO brand management. She leads a diverse team of analysts, journalists, and strategists focused on producing high-impact stories on global markets, leadership, and reputation management.

She holds an MBA in Finance and a bachelor's in International Relations. She frequently moderates panels on women in finance and strategic communications at international business summits. Her mission at CEOWORLD is to elevate financial literacy and leadership visibility through journalistic excellence and brand-savvy storytelling.

Email Alexandra Dimitropoulou at alexandra@ceoworld.biz