Cocreating the Preferred Future with C-Suite Clients

In today’s fast-paced and ever-changing business landscape, it is crucial to have a future-oriented mindset. Alice Li, the current director of strategy and innovation at sparks & honey, a forward-thinking consultancy affiliated with the Omnicom Group, exemplifies this approach. sparks & honey is a consultancy on a mission, harnessing tech-led cultural intelligence to inform major corporations about the mega and macro global shifts responsible for transformative change. At the core of its work are three primary problem-solving categories: NOW, which involves realigning a brand’s cultural relevance; NEXT, which focuses on identifying opportunities for product innovations and FUTURE, which encompasses strategic foresight, business transformations, and global shift stacking.

Alice Li is at the forefront of the FUTURE category projects at sparks & honey, demonstrating her expertise in strategic foresight and innovation. As a quantitative futurist, she has engaged with numerous C-suite clients from Fortune 100 corporations, guiding the clients in their decision-making processes. The profound impact these global clients wield on the world emphasizes the pivotal role that strategic foresight and future-focused consulting play in the early stages of decision-making. This presents a significant opportunity for Alice to collaborate actively with clients in shaping a more desirable future.

For futurists like Alice, it is imperative to provide essential organizations, communities, and decision-makers with a wide array of cultural resources and strategic frameworks. This empowerment allows them to future-proof their decisions, take on the roles of reflective members of society, and make meaningful and positive contributions to the world.

Strategic Foresight in Pivotal Project Experiences

With a professional journey steeped in strategic foresight over the past decade, Alice Li has developed contemporary frameworks to quantify opportunities for the next five to ten years. C-suite executives have relied on her expertise in pivotal projects to prioritize investments, optimize product portfolios, and develop innovation pipelines for creating, testing, and launching new products.

Alice has led futurist projects spanning diverse industries, offering her expertise to prominent players in food and beverage, technology, health care , entertainment, beauty, and beyond. She has been instrumental in helping these companies envisage the future of their products and identify pivotal macro drivers of change that could either bolster or challenge their respective sectors. Through Alice’s strategic consultations, C-suite clients in the beverage and confectionery sectors have gained valuable insights into significant trends spanning short-term, medium-term, and long-term horizons, leading to growth opportunities . Her acute insights have not only identified potential areas of disruption but also leveraged strategic foresight to formulate strategies for venturing into uncharted territories and catalyzing transformative changes within their businesses.

Strategic foresight has proven to be of immense value for C-suite clients within the alcohol industry as well. Alice has empowered the clients to discern influential cultural forces and ignite innovation pipelines for the coming three years. Through a meticulous analysis of quantified trends and cultural intelligence, she has successfully pinpointed opportunities for alcoholic beverage companies to enhance their product innovation and marketing strategies, leveraging data-driven trends frameworks for maximum effectiveness.

Alice Li’s influence also reaches the Tech Giants, where she has led comprehensive consulting projects. Her expertise is evident in the production of concise reports that intricately detail the evolving media landscape for the upcoming three to five years. She delves into the realm of strategic foresight, providing these giants with well-considered strategies to sustain their leadership positions within the tech industry. Alice has masterfully facilitated a connection between these companies and their consumers, identifying factors capable of influencing demand, such as technological advancements, market shifts, and emerging competitors. Her strategies seamlessly align with these companies’ core initiatives, prioritizing a plethora of tangible opportunities ranging from partnerships to product development and investments.

C-suite executives within the tech industry have indeed considered Alice’s strategic foresight when formulating their portfolio, product, and marketing strategies. Through her comprehensive evaluations and assessments, she has scrutinized the effectiveness of consumer electronics brands and messaging and communication platforms and their alignment with consumer expectations. Alice’s analysis has delved into critical trends , including privacy, safety, and security in digital communications, while also exploring trends such as mobility and connectivity. Furthermore, Alice has adeptly identified evolving consumer behaviors and use cases that tech companies can strategically leverage to efficiently market their product’s advantages to consumers.

Within the entertainment industry, global cultural forces constantly mold the landscapes of gaming, videography, esports, and music. Alice has skillfully steered C-suite clients toward novel opportunities that enable them to retain their leadership positions in this dynamic sector. Her strategies encompass a wide range of subjects spanning multiple communities, platforms, channels, programming, and content.

Alice Li’s consultancy has also significantly impacted the health-care sector, where she has advised C-suite officers of health-care leaders. Through collaboration with innovation teams, she has developed methodologies for analyzing health-care intelligence, encompassing consumer behaviors, states of need, and shifts within health-care categories. Her efforts involve mapping and quantifying disruptions across the health-care landscape, thereby exploring innovation and future growth opportunities. This comprehensive approach has empowered health-care leaders to envision the future of global health care and strategically shape their businesses for growth over the next five years.

Alice’s influence extends to the CPG and household product industries. Her insights have transformed how companies in these sectors analyze cultural trends and formulate strategies for the future. She has meticulously examined the repercussions of the COVID-19 crisis on cultural shifts, developing a COVID-19 impact scoring system that gauges deviations from business prediction models both before and after the pandemic. Alice has expertly designed a road map that spans the realms of NOW, NEXT, and FUTURE, inclusive of innovation, M&A, and marketing strategies. This data-driven road map has streamlined internal prioritization efforts and offered industry stakeholders invaluable insights into their future.

In the beauty industry, Alice’s expertise shines brilliantly through a data-driven framework that vividly portrays the noteworthy shifts occurring within this market. Her acumen allows her to discern areas of disruption and opportunity as we look ahead to 2030. Leveraging her strategic foresight, she has written a comprehensive global report entitled The Future of Beauty that unveils transformations, opportunities, challenges, and macro shifts across various facets of the industry, encompassing the environment, science and technology, business models, and emerging competitive landscapes. Through her consultations with CEOs, Alice has effectively prioritized the highest investment areas , contributing to the realization of their preferred future for their respective companies.

A Judge for the International Design Awards

Beyond her career in professional futurist consultation services, Alice Li serves as a prestigious judge for international design awards, including the MUSE Design Awards, iLuxury Awards, and London Design Awards. Her mission is to share her expertise in global strategic foresight and cultural resources with the design community, empowering future designers to make innovative products that reflect their generation’s enthusiasm and contribute meaningfully to the world.

As a judge, Alice assesses original designs and innovative concepts from around the world and considers how they disrupt industries or benefit society with their progression. She pushes the boundaries of creativity to inspire others to innovate, working alongside fellow adjudicators to provide unparalleled exposure for the most outstanding designs and brands. Leveraging her knowledge of strategic foresight, she predicts how these exceptional works will shape the future and lead to global innovation.

In conclusion, a relentless pursuit of shaping a better future has defined Alice Li’s journey as a futurist and consultant. With her strategic foresight, she has been instrumental in guiding C-suite clients from various industries toward opportunities and growth. As a judge, she extends her passion for innovation to the design community, ensuring that future generations of designers are equipped to make a positive impact on the world. Alice Li’s work embodies the spirit of cocreating the preferred future with C-suite clients and beyond.

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