Best CEOs in The Global Video Streaming Industry, 2023

In the last five years, video streaming has skyrocketed due to faster web connections. According to the Deloitte Digital Media Trends Survey, about 60 percent of American households subscribe to a video streaming service. Fortune Business Insights estimates that the global video streaming market will be worth $455.45 billion in 2022, and its compound annual growth rate (CAGR) is anticipated to be 19.3 percent, leading to an estimated $1.9 trillion by 2030.

The industry has seen a surge in growth due to its ease of access and convenience, with viewers able to watch what they want whenever they want. Smartphones and smart TVs have only increased the accessibility of this content. Original programming and exclusive rights to show certain content have also been an important factor, with around 57 percent of American consumers subscribing mainly for exclusive material.

The firms in the video streaming market playing a major role are Netflix, Alphabet’s YouTube TV, Prime Video, Hulu, Disney+, and Paramount+. As of 28 July 2023, Netflix, boasting a market capitalization of $197 billion, has demonstrated remarkable progress by launching an ad-supported tier to increase its user base. Aristotle Atlantic Partners has observed that Netflix has enjoyed an impressive return of 44.39 percent since the start of the year, and a 12-month return of 89.32 percent.

The video streaming industry is expanding rapidly due to its hassle-free access, unique programming, and advantageous agreements. To maintain their upward trajectory, key players must keep up with the ever-changing market. Now, let’s take a look at some of the leading names in the industry:

1. Greg Peters and Ted Sarandos
   Video Streaming Service: Netflix
   Estimated 2022 Revenue: $31.6 billion
   The largest global streaming company with over 232 million subscribers as of Q1 2023. Popular in many countries, with over 220 million customers in 78 nations. Pioneered mainstream streaming in 2007 and has maintained industry leadership. A survey shows that 90 percent of American consumers subscribe to streaming services, with Netflix leading the way.
2. Andrew R. Jassy (Andy Jassy)
   Video Streaming Service: Amazon Prime Video
   Estimated 2022 Revenue: $17.5 billion
   Offers an extensive library of movies and TV shows. Focuses on creating exclusive series to attract and retain viewers. The dominant player in the streaming industry with a substantial market share and large subscriber base.
3. Robert Allen Iger (Bob Iger)
   Video Streaming Service: Disney+
   Estimated 2022 Revenue: $13.5 billion
   Introduced in November 2019 as a part of Disney’s direct-to-consumer portfolio. Partnerships with Pixar, Lucasfilm, and Marvel for high-quality content. Boasts over 100 million users as of March 2021. Aims to reach 260 million subscribers by 2024.
4. David Zaslav
   Video Streaming Service: HBO Max
   Estimated 2022 Revenue: $13.2 billion
   Combines HBO’s cable channel content with exclusive shows and movies from Warner Bros. Discovery. Offers original series, films, live sports coverage, and local HBO station live streams within the U.S. Accessible in the United States, Latin America, and select parts of Europe. Available on various platforms, including smart TVs, mobile devices, and gaming consoles. Reached a global subscriber count of 69.4 million as of Q2 2023.
5. Robert M. Bakish
   Video Streaming Service: Paramount+
   Estimated 2022 Revenue: $8 billion
   Part of the Paramount Global family, Paramount+ offers subscription-based, on-demand internet streaming.
   Content sourced from CBS Media Ventures, CBS Studios, Paramount Media Networks, and Paramount Pictures.
   Launched in March 2021, it has rapidly expanded, gaining nearly 700,000 new subscribers in Q2 2023.
   Exceeded 61 million subscribers following its merger with Showtime.
   Actively investing in content creation and production to attract and retain users.
6. Lauren Tempest
   Video Streaming Service: Hulu
   Estimated 2022 Revenue: $5.7 billion
   Subscription-based service with an extensive collection of movies, TV shows, and exclusive content. Launched in 2008 as a collaboration among multiple media companies. Primarily caters to users in the United States, featuring content from ABC, NBC, FX, CBS, and more.
7. Tim Cook
   Video Streaming Service: AppleTV+
   Estimated 2022 Revenue: $3 billion
   Offers original movies, TV series, and documentaries. Focuses on producing exclusive content, curating a unique collection. Sets itself apart from on-demand giants with its content strategy.
8. Jimmy Pitaro
   Video Streaming Service: ESPN+
   Estimated 2022 Revenue: $2.6 billion
   Sports-centric streaming service owned by The Walt Disney Company’s ESPN division. Features live games, exclusive on-demand videos, original programming, and in-depth analysis.
9. Jeffrey Hirsch
   Video Streaming Service: Starz Inc.
   Estimated 2022 Revenue: $1.9 billion
   Known for unique movies and original shows. Offers online streaming in the U.S. and globally. Includes channels like Starz Encore and MoviePlex.
10. Neal Mohan
    Video Streaming Service: Alphabet’s YouTube TV
    Estimated 2022 Revenue: $1.8 billion
    Launched under YouTube, owned by Alphabet Inc. (NASDAQ:GOOG), in 2017. Offers live TV channels, on-demand content, and a cloud DVR. Nationwide availability with 2.1 million subscribers as of June 2, 2023.
11. Bill Morrow
    Video Streaming Service: DIRECTV Stream
    Estimated 2022 Revenue: $1.7 billion
    Formerly known as AT&T TV, rebranded in August 2021. Offers sports channels, regional sports networks, and local broadcast channels. A live TV streaming service provided by DIRECTV, a satellite television giant.
12. Kelly Campbell
    Video Streaming Service: Peacock
    Estimated 2022 Revenue: $1.5 billion
    Owned by NBCUniversal Television and Streaming. Launched in July 2020, offering series, movies, news, and sports programming.
    Primarily available in the United States and select parts of Europe.
13. Rahul Purini
    Video Streaming Service: Crunchyroll
    Estimated 2022 Revenue: $1.2 billion
    Specializes in distributing East Asian media, especially Japanese anime and films.
    Became part of the Sony Group Corporation in 2021.
    Offers various subscription plans, attracting users with diverse anime and manga content.
14. David Gandler
    Video Streaming Service: FuboTV Inc.
    Estimated 2022 Revenue: $1 billion
    fuboTV Inc. offers an extensive channel lineup spanning news, sports, lifestyle, kids’ content, and entertainment. Specializes in live TV streaming with a user-friendly interface. Provides a traditional TV-like experience at economical prices.
15. W. Erik Carlson
    Video Streaming Service: Sling TV
    Estimated 2022 Revenue: $1 billion
    Sling TV, an American television streaming service, introduced in 2015, is managed by Sling TV LLC, a wholly-owned subsidiary of Dish Network Corp. Known for budget-friendly live TV streaming, starting with $40 per-month packages. Part of Dish Network Corp, an American television provider. Faced challenges in retaining subscribers recently.

The video streaming industry has seen tremendous expansion, spurred on by the ease of access and original programming available. Popular platforms such as Netflix, Amazon Prime Video, Disney+, HBO Max, and Paramount+ have become major players in the market.

Gazing into the future, these industry powerhouses will have a large effect on the entertainment landscape, far beyond streaming. They will drive the production, dissemination, and use of media, and as they keep innovating and growing, their influence on the global entertainment industry is expected to be great, changing the way we enjoy content for many years ahead.

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