Premier Capital Hellas Continues its Investments with a New McDonald’s Restaurant In Athens

Premier Capital Hellas celebrated opening a new McDonald’s restaurant in Athens, specifically in Agios Ioannis Rentis (western part), continuing its investment program in Greece.

It is the 30th McDonald’s restaurant under Premier Capital Hellas’s operation in Greece. It opened to the public in June and represents an investment of €2.1 million, creating 55 new job vacancies.

Premier Capital Greece took over as a Developmental Licensee of McDonald’s in Greece in 2011. Since then, it has invested more than €38.2 million in opening new restaurants, renovating existing ones, and upgrading infrastructure and technology throughout its network.

Undoubtedly, the McDonald’s brand is legendary. Known in Europe, America, and elsewhere, it offers fast food meals to millions of consumers around the world through 30,000 restaurants in 119 countries. For the convenience of consumers, McDrive, McDelivery, and digital channels, including the McDonald’s App, are in full operation. Simona Mancinelli is the Managing Director of Premier Capital Hellas and gave an interview for CEOWORLD magazine some months ago.

The development plan of Premier Capital Hellas seems very ambitious since the company aims to exceed 50 restaurants and 3,000 employees within five years in the domestic market. In fact, the company’s interest in new restaurants seems to be focused on the southern suburbs of Attica. At the same time, the company also seeks the simultaneous development of seasonal restaurants in tourist areas. The network’s development plan also includes domestic airports, where the McDonald’s brand does not currently has a presence. It is noted that the company’s investment plan for 2022 was set at €7 million.

Referring to financial terms, according to the company’s executives, in 2022, McDonald’s showed a revenue potential of €81 million in the domestic market, with all points in its network being profitable. However, the company proceeded with price increases five times in 2022, while for this year, the pricing policy will depend on the course of developments.

It is worth mentioning that in 2021 the turnover of Premier Capital Hellas amounted to €52 million, up from €37.6 million in 2020. Profits before taxes reached €3.2 million against losses of €319,000 in 2020, and net profits were €2.46 million against losses of €166,000 in 2020.

At the same time, in 2022, its turnover increased to €81.63 million, compared to €52 million in 2021, recording an increase of 57%, while the gross operating profit stood at €30.96 million, up from €21.45 million in 2021, showing an increase of about 44%. Pre-tax profits rose to €3.60m, up from €3.12 million in 2021, while consolidated comprehensive income stood at €2.84m, up from €2.46 million in 2021.

Let’s also talk a little about the new restaurant in Agios Ioannis Rentis. The new restaurant in Athens incorporates all the latest digital innovations that enhance the customer experience. The space follows a modern approach to decoration, which creates a calm and pleasant environment. The furniture and colors are warm and simple. A relaxed and welcoming space with comfortable seating, suitable for any time, for any meal, and for all ages.

Have you read?
How to Successfully Launch — and Sell — Your Vision of Change: 5 Keys for Leaders.
The Art of Assembling Leadership Teams: Internal vs. External Hires.
Data Security – The new imperative of technology advancement.
An interview with Vishen Lakhiani, CEO of Mindvalley.