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Wednesday, April 14, 2021

The Big Picture

The Future Of Tourism – How To Sustain Your Business In These Difficult Times

Coronavirus has struck and the landscape for many businesses in the tourism sector is hard. However, people are always willing to pay as long as they feel you offer some value with your product. To keep a business open and profitable you should not only focus on decreasing the expenses but also increasing your pool of clients. Aggressive marketing has never failed and today we are here to discuss the future of tourism and how the reality around this industry will be in a few years.

Below we throw some ideas on how to stand out from the competition without sacrificing quality.

  1. Keep people busy and include as much as possible
    Vacation is about relaxing and it is also about having fun. Nowadays, most facilities are included in the resorts. Many people will not go out often, so it is important to have the ability to spend some quality time in your facilities. It has already proven a successful strategy to include all kinds of luxuries in your place. Spas, bars, restaurants, and clubs are only some of the things a resort can provide. At the same time, you want to keep your customers busy in an organized way. We could say that many resorts act like a combination of accommodation and amusement parks. For example, a tennis court and a nice swimming pool will keep them busy and active.
  2. Respect the environment
    Environmental awareness is growing in people’s consciousness more and more every day as time goes by. Many people make choices that allow them to feel good about themselves and reduce the guilt they have regarding the environment. Recycling and providing solutions that are sustainable for mother earth will be a great advertising strategy for your resort. In some cases, even agritourism could be an option. You may have to invest some more funds to build your business in an environment-friendly way but it is worth it. Trust us, people will be willing to pay a little extra to cover the cost.
  3. Get back to nature
    Think of what people miss the most nowadays that they have to work long hours over a laptop. Well, you guessed right. Getting back to nature is a priority for many people, especially the ones that have families. Controlled activities that are close to nature are a lot of fun and help the parent feel that their kids will be safe for some time as they play in nature. Gardening is a perfect example where you can help your guests have a marvelous time. Kids can stay occupied for some time and parents can either accompany them and enjoy some restful time with their kids or can sit back and enjoy themselves alone. A big garden and the opportunity to ride a bicycle is a must if you want to attract more guests to your hotel.
  4. Teach something traditional
    People may cross thousands of miles to arrive at their destination. At the same time, they may have spent a serious amount of money to do so. It is not a surprise that they will probably want to absorb every little piece of information about your culture, which will be exotic for them. Allowing them to learn something about your culture and putting it into practice will be the perfect opportunity to get your 5-star review. Again those who travel with their families will be more excited about this. Let them experiment with local materials and products and let them know the story of your civilization that lays behind the particular technique. People care for the authentic and are not fed up with this idea already. While spas and swimming pools dominate the industry cultural events seem to be the future of resorts for many people.
  5. Partner and provide something new
    One of the most exciting things on holidays is to do something you haven’t done before. To provide uniqueness at your place, check out what your competitors have to offer at the same place where you are. If for example, tourists do not have the opportunity to try horse-riding in any other resort you can provide this in your facilities. If your fundings is not great you can partner with other local businesses and address your clients there. This way you can offer a package and not just accommodation. Apart from attracting more people, you get the profit from the commission.

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Anna Siampani
Anna Siampani, Lifestyle Editorial Director at the CEOWORLD magazine, working with reporters covering the luxury travel, high-end fashion, hospitality, and lifestyle industries. As lifestyle editorial director, Anna oversees CEOWORLD magazine's daily digital editorial operations, editing and writing features, essays, news, and other content, in addition to editing the magazine's cover stories, astrology pages, and more. You can reach Anna by mail at anna@ceoworld.biz
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