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Revealed: Ranking Of The World’s 100 Most Valuable Brands, 2019

Apple was crowned as the world’s most valuable brand this year with an estimated brand value of $234 billion, that’s according to Interbrand, while Google ($167.7 billion) and Amazon ($125.2 billion) placed second and third, respectively.

The 2019 rankings placed Microsoft ($108.8 billion) in fourth ahead of Coca-Cola ($63.4 billion) into fifth; while Samsung ($61 billion) ranked sixth, and Toyota ($56.2 billion) seventh. CEOWORLD magazine reviewed the latest Interbrand’s Best Global Brands report for 2019 to determine the most valuable brands in the world. Revenue figures represent the most recent fiscal year reported.

Overall, among the top 10 most valuable brands in the world, the eighth, ninth, and tenth positions are held by Mercedes-Benz ($50.8 billion), McDonald’s ($45.4 billion), and Disney ($44.3 billion).

Top 100 most valuable brands in the world for 2019

RankBrandSectorChange in Brand ValueBrand Value (US$)
1AppleTechnology0.09234.24 billion
2GoogleTechnology0.08167.71 billion
3AmazonTechnology0.24125.26 billion
4MicrosoftTechnology0.17108.84 billion
5Coca-ColaBeverages-0.0463.36 billion
6SamsungTechnology0.0261.09 billion
7ToyotaAutomotive0.0556.24 billion
8Mercedes-BenzAutomotive0.0550.83 billion
9McDonald'sRestaurants0.0445.36 billion
10DisneyMedia0.1144.35 billion
11BMWAutomotive0.0141.44 billion
12IBMBusiness Services-0.0640.38 billion
13IntelTechnology-0.0740.19 billion
14FacebookTechnology-0.1239.85 billion
15CiscoBusiness Services0.0335.55 billion
16NikeSporting Goods0.0732.37 billion
17Louis VuittonLuxury0.1432.22 billion
18OracleBusiness Services0.0126.28 billion
19GEDiversified-0.2225.56 billion
20SAPBusiness Services0.125.09 billion
21HondaAutomotive0.0324.42 billion
22ChanelLuxury0.1122.13 billion
23American ExpressFinancial Services0.1321.62 billion
24PepsiBeverages-0.0120.48 billion
25J.P. MorganFinancial Services0.0819.04 billion
26IKEARetail0.0518.40 billion
27UPSLogistics0.0718.07 billion
28HermèsLuxury0.0917.92 billion
29ZaraApparel-0.0317.17 billion
30H&MApparel-0.0316.34 billion
31AccentureBusiness Services0.1416.20 billion
32BudweiserAlcohol0.0316.01 billion
33GucciLuxury0.2315.94 billion
34PampersFMCG-0.0515.77 billion
35FordAutomotive0.0214.32 billion
36HyundaiAutomotive0.0514.15 billion
37GilletteFMCG-0.1813.75 billion
38NESCAFÉBeverages0.0413.60 billion
39AdobeBusiness Services0.212.93 billion
40VolkswagenAutomotive0.0612.92 billion
41CitiFinancial Services0.112.69 billion
42AudiAutomotive0.0412.68 billion
43AllianzFinancial Services0.1212.07 billion
44eBayRetail-0.0812.01 billion
45adidasSporting Goods0.1111.99 billion
46AXAFinancial Services0.0611.83 billion
47HSBCFinancial Services0.0511.81 billion
48StarbucksRestaurants0.2311.79 billion
49PhilipsElectronics-0.0411.66 billion
50PorscheAutomotive0.0911.65 billion
51L'OréalFMCG0.0411.58 billion
52NissanAutomotive-0.0611.50 billion
53Goldman SachsFinancial Services-0.0411.35 billion
54HPElectronics0.0410.89 billion
55VisaFinancial Services0.1910.75 billion
56SonyElectronics0.1310.51 billion
57Kellogg'sFMCG-0.0210.41 billion
58SiemensDiversified0.0110.25 billion
59DanoneFMCG0.049.91 billion
60NestléFMCG0.079.53 billion
61CanonElectronics-0.099.48 billion
62MastercardFinancial Services0.259.43 billion
63DellElectronicsNEW9.08 billion
643MDiversified-0.019.03 billion
65NetflixMedia0.18.96 billion
66ColgateFMCG0.028.82 billion
67Banco SantanderFinancial Services0.138.52 billion
68CartierLuxury0.078.19 billion
69Morgan StanleyFinancial Services-0.078.18 billion
70Salesforce.comBusiness Services0.248.00 billion
71Hewlett Packard EnterpriseBusiness Services-0.037.90 billion
72PayPalFinancial Services0.157.60 billion
73FedExLogistics0.026.99 billion
74HuaweiTechnology-0.096.88 billion
75LEGOFMCG0.056.88 billion
76CaterpillarDiversified0.196.79 billion
77FerrariAutomotive0.126.45 billion
78KiaAutomotive-0.076.42 billion
79CoronaAlcohol0.156.36 billion
80Jack Daniel'sAlcohol0.136.34 billion
81PanasonicElectronics-0.026.18 billion
82DiorLuxury0.166.04 billion
83DHLLogistics0.025.98 billion
84John DeereDiversified0.095.88 billion
85Land RoverAutomotive-0.065.85 billion
86Johnson & JohnsonFMCG-0.085.72 billion
87UberTechnologyNEW5.71 billion
88HeinekenAlcohol0.045.62 billion
89NintendoElectronics0.185.55 billion
90MINIAutomotive0.055.53 billion
91DiscoveryMedia-0.045.52 billion
92SpotifyMedia0.075.51 billion
93KFCRestaurants0.015.50 billion
94Tiffany & Co.Luxury-0.055.33 billion
95HennessyAlcohol0.125.29 billion
96BurberryLuxury0.045.20 billion
97ShellEnergy-0.035.10 billion
98LinkedInMediaNEW4.83 billion
99Harley-DavidsonAutomotive-0.074.79 billion
100PradaLuxury-0.014.78 billion

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Ryan Miller
Ryan serves as a senior editor and head of research and data analytics at CEOWORLD magazine. During his five-year tenure at CEOWORLD magazine, he has employed his expertise in data science across several roles. Ryan was previously responsible for data modelling and analytics, as well as secondary research, on the CEOWORLD magazine Custom Research team. Prior to that, Ryan was the ultra-high net worth (UHNW) valuations subject matter expert at CEOWORLD magazine, mentoring research teams in valuations’ techniques, and was involved in product development for ultra high net worth (UHNW) and high net worth (HNW) dossier creation, currently heading research operations in the company’s New York office. Write at ryan@ceoworld.biz