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Pitching For Events: Ensuring A Successful Pitch

The event management industry is an extremely competitive one. As more and more event management companies are coming to the forefront, the competition is only getting tougher. With this in mind, it’s extremely important to be prepared. Earning your place in this growing field is all about first impressions, so perfecting your event pitch is a top priority in this business. Here are some helpful tips in how to do so: 

Expect the unexpected

When it comes to pitching, you have to be completely prepared for anything to come your way. Clients are bound to push you and ask questions that may put you in an uncomfortable position in order to get the most out of their money. It’s up to you to prepare for every type of situation, as the way in which you handle them will be very telling of whether or not you’re right for the job. 

Stay cool, calm, and collected

One of the most important things that you need to do during your pitch presentation is to stay calm. Keeping your cool will be representative of your confidence in the matter, giving you a better chance with prospective clients. There are a multitude of ways to help calm you down and stay collected before a pitch. Completing various breathing exercise or even writing down key points of your presentation will help to calm you down, further enhancing your focus.  

Give them a reason to pick you

You are not the only event manager that your prospective client is taking into consideration, so its extremely important that you leave a lasting impression. Show them how you stand out from the crowd and why you are the best choice. Clients will always go for the best deal they can get, so make them an offer they can’t refuse.

Do your research

The best way to prepare for any pitch is to do your research. You want to be extremely well-versed in what you’re pitching to prospective clients, so doing research will help you in doing so. The more you know, them more confidence you will exude. Attend event management expo’s, workshops, seminars, and other various programs to boost your knowledge.

Perfecting your pitch is just the beginning. Succeeding in this step will be a determining factor as to whether or not you are fit for this career field, so it is crucial that you work your hardest and follow these steps. With these tips, you can approach your event pitch in the most effective way possible.


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Megan Batchelor

Megan Batchelor

Executive features editor at CEOWORLD Magazine
Executive features editor at The CEOWORLD magazine and lover of reality TV.I eat cereal for breakfast, lunch and dinner.
Megan Batchelor

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