Interestingly, Coca-Cola Company was named the most powerful brand in America of 2016, beating Hershey, Bayer, and Walt Disney, cited by Tenet Partners in its 2016 Top 100 Most Powerful Brands report. It may be surprising for some to find out that Starbucks Corp., the world’s largest coffee-shop retailer, hadn’t made the top 20 list.
The top five most powerful brands are Coca-Cola, Hershey (No. 2), Bayer (No. 3), Walt Disney (No. 4), and Apple (No.5).
Here are the top 20 most powerful brands in the U.S.
1. Coca-Cola
2. Hershey
3. Bayer
4. Walt Disney
5. Apple
6. Microsoft
7. PepsiCo
8. Johnson & Johnson
9. American Express
10. Google – Alphabet Corporation
11. Harley-Davidson
12. Kellogg
13. Visa
14. MasterCard
15. McDonald’s
16. General Mills
17. Colgate-Palmolive
18. General Electric
19. Campbell Soup
20. BMW
Top 20 e-commerce retailers in the U.S.
Surprisingly, it looks like eBay has more brand power than Amazon.
1. Apple Inc.
2. Google Inc.
3. Starbucks
4. eBay
5. Barnes & Noble Inc.
6. Nike Inc.
7. Walgreen Co.
8. Target
9. Lowe’s Cos. Inc.
10. Wal-Mart Stores Inc.
11. Amazon
12. Gap Inc.
13. The Home Depot Inc.
14. Bed Bath and Beyond Inc.
15. J.C. Penny Co. Inc.
16. Kohl’s Corp.
17. Best Buy Co. Inc.
18. Costco Wholesale Corp.
19. Macy’s Inc
20. Tiffany and Co.
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