Why Is Outgoing Ford CEO Alan Mulally So Happy?

Prof. Dr. Amarendra Bhushan DhirajCEO AdvisoryJune 27, 2014October 20, 2018

Among the 50 Best Global Green Brands, car giants occupy the top four positions in the list, led by Ford, Toyota, Honda, and Nissan. For the past 3 years, Toyota, the world’s biggest maker of motor vehicles has been ranked number one. This year, however, it’s Ford.

The 8-year chief executive of Ford, Alan Mulally should be a very happy man, who engineered the car giant’s turnaround and helped avoid the bankruptcies and bailouts.

Alan is set to step down from the lead role July 1, Mark Fields, the current chief operating officer is taking over as CEO of the U.S.’s second-largest automaker.

“I’m going to stay close to Ford going forward,” Alan said in an interview with Matt Miller on Bloomberg Television. Mark would like to call me and I said, ‘Absolutely, any time.’”

“It’s served everybody well,” Alan said in the interview. “And I think Mark is going to continue those major processes.”

He created a collaborative culture, gathering top executives for a mandatory meeting every Thursday morning, where they were required to hash out problems and find solutions together.

The rankings for all “50 Best Global Green Brands” on the list follow:

1. Ford: 2013 rank: 2 | Sector: Automotive | 2014 gap: +3.2

2.Toyota: 2013 rank: 1 | Sector: Automotive | 2014 gap: +0.3

3.Honda: 2013 rank: 3 | Sector: Automotive | 2014 gap: +1.8

4. Nissan: 2013 rank: 5 | Sector: Automotive| 2014 gap: +6.6

5. Panasonic: 2013 rank: 4 | Sector: Electronics | 2014 gap: +13.9

6. Nokia: 2013 rank: 9 | Sector: Electronics | 2014 gap: +19.0

7. Sony: 2013 rank: 11 | Sector: Electronics | 2014 gap: +10.7

8. Adidas: 2013 rank: 15 | Sector: Sporting Goods | 2014 gap: +6.1

9. Danone: 2013 rank: 8| Sector: FMCG | 2014 gap: -1.3

10. Dell: 2013 rank: 10 | Sector: Technology | 2014 gap: +6.9

11. Samsung: 2013 rank: 16 | Sector: Technology | 2014 gap: +8.3

12. Johnson & Johnson: 2013 rank: 6 | Sector: FMCG | 2014 gap: +2.8

13. BMW: 2013 rank: 13 | Sector: Automotive | 2014 gap: +5.8

14. Philips: 2013 rank: 23 | Sector: Electronics | 2014 gap: +5.4

15. Intel: 2013 rank: 21 |Sector: Technology |2014 gap: +12.3

16. Volkswagen: 2013 rank: 7 | Sector: Automotive | 2014 gap: +3.0

17. Hewlett-Packard: 2013 rank: 12 | Sector: Technology | 2014 gap: +9.7

18. Nestlé: 2013 rank: 14 |Sector: FMCG | 2014 gap: +4.0

19. IKEA: 2013 rank: 33 | Sector: Home Furnishings | 2014 gap: -6.5

20. Coca-Cola: 2013 rank: 19 | Sector: Beverages | 2014 gap: -12.2

21. Apple: 2013 rank: 22 | Sector: Technology | 2014 gap: -1.1

22. L’Oréal: 2013 rank: 20 | Sector: FMCG | 2014 gap: +15.3

23. GE: 2013 rank: 25 | Sector: Capital Goods | 2014 gap: -1.8

24. Mercedes-Benz: 2013 rank: 17 | Sector: Automotive | 2014 gap: +10.0

25. IBM: 2013 rank: 27 | Sector: Business Services | 2014 gap: +10.9

26. Canon: 2013 rank: 30 | Sector: Electronics | 2014 gap: +3.8

27. Xerox: 2013 rank: 29 | Sector: Business Services | 2014 gap: +14.6

28. UPS: 2013 rank: 32 | Sector: Transportation | 2014 gap: +6.3

29. Nike: 2013 rank: 31 | Sector: Sporting Goods | 2014 gap: -0.5

30. Pepsi: 2013 rank: 26 | Sector: Beverages | 2014 gap: -2.3

31. Siemens: 2013 rank: 18 | Sector: Capital Goods
2014 gap: +14.1

32. Chevrolet: 2013 rank: – | Sector: Automotive | 2014 gap: -2.9

33. Cisco: 2013 rank: 28 | Sector: Technology | 2014 gap: +19.0

34. Zara: 2013 rank: 48 | Sector: Apparel | 2014 gap: +4.7

35. Kia: 2013 rank: 37 | Sector: Automotive | 2014 gap: +9.5

36. 3M: 2013 rank: 24 | Sector: Capital Goods | 2014 gap: +3.4

37. Starbucks: 2013 rank: 36 | Sector: Restaurants | 2014 gap: -2.0

38. Kellogg’s: 2013 rank: 38 | Sector: FMCG | 2014 gap: -6.0

39. H&M : 2013 rank: 42 | Sector: Apparel | 2014 gap: +4.7

40. Hyundai: 2013 rank: 34 | Sector: Automotive | 2014 gap: +7.2

41. Microsoft: 2013 rank: 35 | Sector: Technology | 2014 gap: -9.1

42. Avon: 2013 rank: 41 | Sector: FMCG | 2014 gap: +5.7

43.McDonald’s: 2013 rank: 47 | Sector: Restaurants| 2014 gap: -14.5

44. Santander: 2013 rank: 46 | Sector: Financial Services | 2014 gap: -0.9

45. AXA: 2013 rank: 44 | Sector: Financial Services | 2014 gap: +0.9

46. Caterpillar: 2013 rank: 39 | Sector: Capital Goods | 2014 gap: +3.1

Ford named the world’s number one green brand

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Prof. Dr. Amarendra Bhushan Dhiraj

Prof. Dr. Amarendra Bhushan Dhiraj is a publishing executive and economist who is the CEO and editor-in-chief of The CEOWORLD magazine, one of the world’s most influential and recognized global news publications. Additionally, he serves as the chair of the advisory board for the CEOWORLD magazine. He received his Ph.D. in Finance and Banking from the European Global School, Paris, France. He earned his Doctoral Degree in Chartered Accountancy from the European International University Paris, France, and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine. Dr. Amarendra also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States.

Prof. Dr. Amarendra Bhushan Dhiraj is CEO and editor-in-chief of CEOWORLD magazine. You can follow him on LinkedIn, Facebook, Twitter.

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