The Uses of 3 C’s in Social Media Marketing


In the marketing activities, 4 P’s and 3 C’s are very important. 4 P’s of marketing are Product, Price, Place, and Promotion.

These 4 P’s of marketing is a model for enhancing the components of your marketing. By using these 4 P’s you can easily explore your brand and services.

After the success of 4 P’s……….

The marketing geniuses introduced 3 C’s for all the marketers, founders, Co-founders, and CIO’s. Nowadays, these 3 C’s are very trending in the marketing field.

As per my experience in Digital Marketing, I am 100% sure without following these 3 C’s you can not promote your personal brand or any organizational services globally.

If you guys are in the field of marketing in any type of organization whether it is B2B or B2C, these 3 C’s are very essential for you. Explore and follow these 3 C’s rules in your daily marketing activities. Reason?

  • It helps you to promote your brand
  • Improves the engagement with clients
  • Improves the ORM (Online Reputation Management)
  • Build a user’s trust towards your services

So, now the question is……..

What are the 3 C’s of Social Media Marketing?

The 3 C’s of social media marketing or digital marketing are:

  1. First C is “Content”
  2. Second C is “Connecting”
  3. Third C is “Conversion”

Now, let’s discuss one by one
Content: As we all know “High Quality Content is the King” in the marketing activities. Never ever compromise with your content quality. The unique and high-quality content can boost your product or services globally.

For huge success on Social Media, you should boost your organizational content on all the social media channels. Social media has a great potential to distribute your content to all your social media followers.

Before writing the content always remember: the better your content, more is your chance to generate interest of your followers towards your products and services. And it’s a great way to collect more leads and inspiring more conversions.

One of the most difficult tasks in content writing is that to know about the interest of your targeted audience. If your content is similar match with your targeted audience than you can succeed in this competitive marketing field.

Connecting: Millions of people actively use social media platforms like Facebook (1.79 billion worldwide as of 2016) because they appreciate being part of a network that allows them to connect with others.

Social Media is a great platform for connecting with your existing clients and prospective clients. When you use social media to connect with your audience and clients, you can create a strong bonding with them and can convert the audience into the client.

Approx 87% of the total population uses social media to share their positive experiences online. If all the time your company’s name surfaces in an optimistic light online, it increases both the credibility and brand awareness of your business.

Conversions: Leads are essential for any business organization but the main concern is to convert those leads into conversions. Social media platforms are a great place for your business to get new leads and turn those leads into customers.

Do you think it is easy?……………….. No, No, No……

It is very difficult to generate leads through social media, and turn those into conversions. Always remember one thing every conversion starts with a conversation, and the social media platforms are the best place to regularly communicate with your customers through LinkedIn, Twitter, Facebook or Instagram etc.

Social media needs Investment, Time and Activeness for generating high-quality leads. One of the best things about social media is that it’s highly scalable. You guys can start investing just for a few hours, a day, a week, and a month etc. By using these methods you have an idea which hour, day, week or month is much more useful for you to engage with your audience.

As I discussed above social media analytics stats are very crucial for you to plan your social media marketing strategy. This is the screenshot of a leading product design and development company who is very active on its social media channels. In the previous month, this organization earned 45.6k impression on this tweets. So, by using this stats these guys can easily make their Twitter Marketing plan.

So, I hope you guys now take your social media stats more seriously and make the plan according to that.

Harmeet Singh

Harmeet SinghVerified account

Digital Marketing Evangelist at Quovantis Technologies
Harmeet Singh is a digital marketing expert and works at Quovantis Technologies, which is a product design and development company.
Harmeet Singh

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