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The World’s Top 10 Female Sports Earners For 2014

The World’s Top 10 Female Sports Earners For 2014

International tennis sensation Maria Sharapova has topped the Forbes list of the world’s top ten highest paid female athletes for 2014, with Chinese tennis star Li Na Li Na close behind.

Serena Williams, the 19-time Grand Slam title winning tennis star, at No 2, and South Korean figure skater Kim Yuna coming in at No 4 with a total earnings of $16.3 million.

1. Maria Sharapova (Total earnings: $24.4 million)
Prize money: $2.4 million
Endorsements: $22 million

At only 28 years of age, Maria Sharapova does not earn the most on the court, but thanks to multiple endorsement deals, she was the top earner at $24.4 million. Maria Sharapova is also the highest paid female tennis player in the world.

2. Li Na (Total earnings: $23.6 million)
Prize money: $5.6 million
Endorsements: $18 million

Chinese tennis star Li Na hauled in $23.6 million, with $5.6 million in prize money and the rest through multiple endorsements.

3. Serena Williams (Total earnings: $22 million)
Prize money: $11 million
Endorsements: $11 million

Propelled by $11 million in prize money, the younger of the Williams sisters, Serena earned $22 million in total income last year. But despite career earnings of almost double that of rival Sharapova, Williams simply cannot match the Russian when it comes to endorsements.

4. Kim Yuna
Total earnings: $16.3 million
Prize money: $300,000
Endorsements: $16 million

South Korean figure skater Kim Yuna earned approximately $16.3 million on top of winning a silver medal in the 2014 Winter Olympics in Sochi.

5. Danica Patrick
Total earnings: $15 million
Salary/winnings: $7 million
Endorsements/licensing: $8 million

Patrick sits 28th in the Nascar standings, Danica Patrick earned $15 million despite having no Sprint Cup wins and limited top-ten finishes. Danica Patrick is arguably as well known outside racing for her sponsorship with GoDaddy.

6. Victoria Azarenka
Total earnings: $11.1 million
Prize money: $3.6 million
Endorsements: $7.5 million

Azarenka, the second ranked female tennis player in 2013, pulled in $11.1 million with $7.5 million in endorsements from Nike and Red Bull, among others.

7. Caroline Wozniacki

Total earnings: $10.8 million
Prize money: $1.3 million
Endorsements: $9.5 million

The tennis star and up-and-coming men’s golf star Rory McIlroy ended their engagement last year, but it seemed to work out well for both. Wozniacki earned $10.8 million, propelled by $1.3 million in prize money and a lucrative deal with Adidas.

8. Agnieszka Radwanska

Total earnings: $6.8 million
Prize money: $3.8 million
Endorsements: $3.0 million

The Polish tennis star earned $6.8 million, with $3.8 million in prize money and a sponsorship from the Cheesecake Factory.

9. Ana Ivanovic

Total earnings: $6.4 million
Prize money: $1.4 million
Endorsements: $5.0 million

The “comeback kid” of sorts with respect to earnings, Ivanovic won three tennis tournaments in 2014 and earned $6.4 million total in 2014, buoyed by a lifetime contract with Adidas.

10. Paula Creamer

Total earnings: $5.5 million
Prize money: $1.0 million
Endorsements: $4.5 million

Editor, Todd Aitken
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Deputy Managing Editor at CEOWORLD Magazine
Todd is the deputy managing editor of the CEOWORLD magazine. He is a veteran business and tech blogger, journalist, and analyst. He is responsible for overseeing newsroom assignments and publishing, and providing support to the editor in chief.
Editor, Todd Aitken
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  • Castagere Shaikura

    Like the other blondie before her in tennis. It proves she doesn’t even win that much in the sport. All her money comes in for her looks. Its disgusting but that’s how this world work’s. Looks before real talent will always win out. And if your a blond woman even better for you.

  • Ms. Johnson

    This is just sad. Serena WIlliams is the GOAT!!!! That she doesn’t get the endorsements of her peers is just a sad state of affairs in the sport and in this world!

    • Dick Adams

      Ms. Johnson endorsements is not just “free” money…they require significant demands on your time. I have little doubt that Maria many commitments has hurt her results. As a top player Serena and Venus has always been careful to not take on too many endorsements and recently have there own private companies that do not “leak” or report their earnings…for example these estimates do not included the millions of dollars Serena moves on QVC, her design business, proceeds she get for being an minority owner of the dolphins and interest on her millions in assets…

  • Jason Hoye

    This list is old. I think I first saw this list near the end of December 2014. In 2013 Serena Williams earned over $12 Million in prize money plus her $11 Million in endorsements. In 2014 Serena earned a little over $9 Million in prize money + her endorsements. But that doesn’t factor in other things such as her fashion line with HSN which I’m told is one of the top 5 sellers and her other holdings.

  • Wade Sickler

    Sharapova is also making a fortune off of “Sugarpova”. I suspect that most of it will be in the form or equity when she sells the company or sells some of her stock (she currently holds 100% of the company).

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