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CEO Advisory

How to Capture B2B Customers’ Attention Amid the Information Clutter

In today’s hyper-competitive, global and instantaneous market, where buyers have nearly unlimited access to information and each other, the fight for their attention is like a crowded treadmill constantly gaining speed. Due to the free-flow of information, buyers have become fiercely independent. A recent survey by CEB reported that 57...
CEO Lifestyle

Counsel To A New Entrepreneur

“I’m thinking about starting my own company!”  It is a comment I frequently hear as subtle notice I am about to be queried regarding all the “how to’s.”  I launched my own business almost forty years ago and have enjoyed a fun and successful ride.  I am still learning.  However,...
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