For a couple of days, I have had the pleasure of being in sunny Barcelona in Spain. Though it wasn’t the palms on the beach that was the attraction, but rather, a 1,000-person fixed income convention, where I was invited to share some thoughts on the podium. This convention always...

It’s not so long ago that we had to personally engage with customers to communicate, either via phone or face to face. Writing a letter was the last resort, it had to be delivered by the post. Today two common forms are digital processes and the emergence of chat bots...

Victoria, the capital of British Columbia, is well-renowned for a variety of reasons, like ravishing art and architecture, enormous outdoor activities, beautiful marine life, magnetizing nature, and whatnot. Canada's most romantic city, Victoria BC, also ranks among the top 15 Friendliest Cities in the world. Internationally known as The City...

The capital city of Nova Scotia, Halifax, is a bunch of craft, beaches, outdoor adventures, culture, and history. It features the Art Gallery of Nova Scotia, Atlantic Canada’s largest art collection. The city keeps celebrating festivals around the year, like the Harvest Moon Festival, Forest Festival, Giant Pumpkin Festival, Multicultural...

There are many ways to improve the SEO of your website. When trying to measure the success of your strategies, the Click Through Rate CTR is a good metric to use. This metric analyzes the actual interest that the market has on your website. The CTR not only shows you...

Around the time of the Cold War, the military coined the term for the climates of unpredictable and turbulent: VUCA.  What does it stand for? Volatile, uncertain, complex, ambiguous. And as you likely know, it’s now applicable to the business world.  Despite all of our increasing data and knowledge, our...

Posting random things on your favourite social platforms doesn’t make you a social media marketer. While social media is a great marketing tool, it, like other great tools, can be misused and cut a business right down to size. Instead of meeting your goals (engagement, conversions or brand awareness), you...

There is no denying the fact that the way you dress can speak volumes about your personality. Politicians, for example, often use fashion as a subconscious way to grab voters’ attention. More often than not, voters also judge candidates based on their looks and dress to make a voting decision....

Are you trying to figure it out which is the most likely to help you achieve your career goals? If it’s time to decide whether you want to study in your home country or abroad, we recommend considering a range of options to help you make the right choice. From...