PwC on Saudi Arabia’s Consumer Landscape: A Market Shaped by Innovation, Optimism, and Evolving Preferences
Saudi Arabia’s consumer market is undergoing a profound transformation, driven by a young, dynamic, and tech-savvy population eager to embrace new opportunities. This shift aligns with the Kingdom’s Vision 2030, which is reshaping the economy beyond oil dependency and fostering a diversified, forward-looking marketplace. One of the most significant changes...