archiveShadow Director Insider

A study conducted a few years ago analyzed the impact of five operating levers—price; revenue; cost of goods sold (COGS); selling, general, and administrative expenses; and research and development—on the bottom line of any business. Specifically, researchers were trying to understand how each of these independently impacts the overall profitability...

Have you found yourself on too many Zoom calls debating what direction a marketing campaign should go in? Have you heard your team bickering in meeting after meeting about what feature consumers will want in a new product? Have you just found your organization struggling to make a decision, any...

In my work as an executive coach, I spend many hours working with leaders helping them to recognise the reason they don’t have time to lead, is because they’re too busy doing other people’s work for them. Assuming leaders want to extricate themselves from this scenario, we explore how coaching...

Sarah was super excited to be promoted to a leadership role. She’d worked incredibly hard to climb the ladder and be considered leadership material. She would now be leading the team that she previously worked with. This made her a little nervous and she was concerned how her team would...

If there's one thing every team wants to hear from a leader in every communication, it's gratitude. In addition to boosting your team's morale and motivation, public recognition also reinforces that you're paying attention to and supporting their endeavors. Even minor expressions of gratitude can have a major impact on...

Running a full-service insurance brokerage is generally a straightforward proposition. The company’s agents prospect for clients and write targeted insurance policies for those who come on board. Agents earn commission for the policy sales and retention. As the agents’ books of business grow, the insurance brokerage expands and may offer...

“Who’s excited to be here today? Who’s ready to take their business to the next level?” It doesn’t take more than 30 seconds watching Athena Severi on stage to see why people flock to her events, queue up to see her talk and follow her insights on social media. Her...

Aviation Captains are so experienced and skilled that they can smoothly land a huge plane on the runway, even with strong crosswinds or through a strong storm. This is widely known, as we've all been passengers who have experienced great landings and felt the relief that everything went as planned....

Green hydrogen has the potential to change the world as we know it, reducing emissions and giving us all a better quality of life. The crux of this transition rests on having the right projects to apply it to. At the Solar Media Limited’s Green Hydrogen Virtual Summit, which took...

Sometimes no matter how much we earn we still face some difficulties in taking care of our finances. Thankfully, if we follow simple advice things will turn out for the best. Here are 9 ways to keep track of your money. Setting up your bank accounts A part of keeping...