archiveSenior Partner Insider

Marketing has changed a lot in the past few years, especially marketing in the solar industry. The best, most effective method was once to go knocking door to door. This gave the marketer the opportunity to get a feel for the potential lead and also educate people on what the...

Quiet quitting has impacted employers in recent years as employees challenge the inequalities and inadequacies of workplaces worldwide. Climate quitting is another movement with similar inspirations, catalyzed by growing awareness of the climate crisis and a global need to make sweeping and immediate societal changes. If employers don’t address these...

We'll introduce you to Jenn Lim, CEO and Co-Founder of Delivering Happiness and Bestselling Author of Beyond Happiness, in this article. Her contribution has proven to be valuable in the business world. Delivering Happiness is a company that she founded with Tony Hsieh, aiming to help entrepreneurs create happier company...

Shortly before the layoffs at Salesforce, Marc Benioff, cofounder and co-CEO of Salesforce, recently sent a company-wide Slack message complaining about the low productivity of recent hires made during the pandemic and asked “Are we not building tribal knowledge with new employees without an office culture?” Salesforce permits a high...

Businesses are a vital part of the local economy. They’re responsible for creating jobs, paying taxes and supporting other local businesses. Overall, they are the backbone of every community. Yet, when a community lacks strength, businesses must jump in and contribute to help their neighbors and make it a better...

The most common mistake businesses make in recessionary times is failing to plan their post-recession strategy Many leaders look back at 2007 through 2009 as a tough time to be in business. But 2010 was even harder.  We were emerging from The Great Recession sparked by the housing and subprime...

“Where’s Batman?”  Growing up, thanks to being named “Robin,” cheeky boys would inevitably ask me that question. Though I’m not that Robin, I do possess a superpower–strategic creativity. And I’m willing to share it with you. People tout the power of creativity but there’s a rub. Artists have the luxury...

On December 8, 2007, I experienced one of the most dangerous moments of my time as an Apache helicopter pilot fighting against the Taliban. But the lessons I learned from that experience helped us win that day and kept me and my men alive in future engagements with the enemy....

Harmony Vallejo is the CEO of Universal Events Inc., a company centered around working with ethical businesses and nonprofit organizations so the communities they work in can thrive. Universal Events Inc. provides support to nonprofits by taking on and managing their backend tasks, allowing them to focus on outreach and...

Who am I trying to reach with a Strategic Communication project? The first step to starting a Strategic Communication project is to identify your audience. Who is your message intended for? Once you know who you are trying to reach, then you can create a targeted message that will be...