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Every January, the gym I belong to becomes crowded with new members. During a Zumba class, I remarked to a friend, “Wow, there are so many new people!” She replied,” By February, most of them will no longer be attending.” Sure enough, by Valentine’s Day, there was one newbie remaining...

As the workplace rapidly evolves – from digital advancements to dispersed teams – the traditional office evolves as well. While the COVID-19 pandemic quickly changed the workplace, forcing many companies to transition to a remote work environment, it was only a matter of time before companies began to reevaluate their...

The term “quiet quitting” emerged in March 2022, and refers to doing the bare minimal tasks of your job description well enough that you don’t get fired. The concept quickly went viral on TikTok. Yet it only started to gain traction as an issue of concern among business leaders when...

The internet is the new frontier. It’s a place where anyone with an idea and motivation can make a great income by selling products on a never-ending list of platforms. Plus, with the input of industry veterans and expert knowledge, a beginner can go from having a low-level side hustle...

Sometimes, being the leader isn’t the only role you want to have in your agency or organization. Maybe you’re interested in being the creative director, the chief copywriter, or the guru of account services. That’s not unusual. Most leaders have other talents that give them enjoyment. The freedom to play...

Pragmatic, rather than disruptive innovation, is what is driving companies forward. There’s only one word that may be buzzier than “recession,” one that strikes even more fear into the hearts of executives across industries: It’s all about disruption these days, isn’t it?  I don’t think so. Just because disruption is taking...

Running an enterprise is one of the promising ways to generate income. Moreover, it allows owners to become their own bosses and manage their schedules more efficiently. And that could be one of the reasons why several businesses get launched now and then.  However, launching a business may be more...

Global ecommerce strategies can be challenging and scary for the underprepared. Now is the time to set goals to keep your global efforts on track and reap the benefits of international ecommerce. Maintaining a global mindset is imperative for success, especially as our society becomes more connected and international. What...

It’s safe to assume that modern businesses cannot thrive without digital marketing. This shift is brought about by the fact that most consumers nowadays are constantly on the go, tech-savvy, and very demanding. So as a business owner, you must know how to reach and communicate with customers digitally, or...

Did Adidas act quickly enough? Why didn’t they cut ties immediately? Was their statement authentic? Did they do the right thing? Why did the stock price fall? What took them so long? “This was PR nightmare and I’m questioning ever buying from them again!” So much analysis and opinion on...