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archiveNon-Executive Director Insider

Julia Loja
Lifestyle and Travel

How to use food bloggers in food promotion: strategies and pitfalls

This article explores the important role that food bloggers play in modern food advertising. It provides readers with an understanding of the importance of cooperation with these culinary experts and analyzes successful strategies of brand-creator interaction. At the same time, the author draws attention to the pitfalls that can arise...
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