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CEO Advisory

The rise of “Total Marketing”: 10 examples of tech-augmented marketing

No, exponential technologies, like AI or blockchain, are not going to disrupt the toilet paper business. At least, not as fast and deeply as they will with strategic industries of our economy, like healthcare or energy, or education. Certain things will evolve more rapidly than others. It’s life. If you...
CEO InsiderSpecial Reports

New Study Highlights How CEOs’ Backgrounds Shape Corporate Giving and Employee Welfare Priorities

A recent study reveals that a CEO’s socioeconomic background significantly influences their approach to corporate social responsibility (CSR) and employee welfare initiatives. CEOs who identify as coming from lower or lower-middle-class families tend to prioritize corporate giving that benefits economically disadvantaged communities, with a particular focus on educational and housing...
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