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Saturday, November 23, 2024

archiveChief Process Officer Insider

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CEO Advisory

Should Marketing Get a Free Pass on ROI?

We all know the arguments: calculating marketing ROI is expensive. There are all kinds of technology barriers, not to mention turf issues. Like the constant battle between marketing and sales over who gets credit for what.  Plus, most companies, especially manufacturers, sell through distribution, which can often be a roadblock...
Mo Katibeh, President and COO of RingCentral
CEO Spotlight

CEO Spotlight: Mo Katibeh’s Affinity for Technology and Innovation Continues to Drive a Remarkable Career

In today’s increasingly fast-paced digital world, efficient business communications are key to reaching customers, investors, and other stakeholders. Forward-thinking companies are on a mission to make these seamless interactions the rule rather than the exception. Mo Katibeh, RingCentral’s President and Chief Operating Officer, oversees the company’s global enterprise communications strategic...
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