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CEO Insider

Yum China’s CEO Joey Wat Innovates by Observing Customer Behavior

Joey Wat, the CEO of Yum China—owner of KFC, Pizza Hut, Taco Bell, and other fast-food brands—has a unique strategy for developing new products. She spends hours inside Yum China restaurants, observing customers as they eat. Speaking at the 2024 Fortune Global Forum in New York City, Wat revealed that...
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