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archiveChief Accounting Officer Insider

Businessman and Businesswoman look at the city
CEO Advisory

Money Talks: 6 Ways to Help Your Employees with Their Finances

Companies are offering sign-on bonuses and increasing wages to entice people to work for them. However, it will take more than one-time bonuses and small paycheck increases to keep people at your organization for the long term. If you want employees to invest in your company, invest in their financial...
David Kincaid, Founder of Level5 Strategy
CEO Lifestyle

Effective corporate brands must start at the top

Many executives intuitively recognize the importance of their company’s brands, and they invest accordingly. However, many also overlook the importance of their own personal individual professional brands. The fact is, the executive brand often walks into a room or enters a conversation ahead of the organization’s brand. Ideally, organizational brands...
Online marketing plan
Big Business

Top 8 Lead Generation Strategies

Lead generation is one of the foundational disciplines of marketing. Gaining leads helps you grow your customer base while at the same time raising brand awareness and getting potential audiences interested in your services and products. When properly executed, an effective lead generation plan can find not just more customers...
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