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archiveChief Accounting Officer Insider

CEO Advisory

Ethical & Qualified Management Only Please

“Imagine this make-believe scenario for a business case study analysis - you bring up an ethics & compliance issue in your team meeting. Nearly everyone witnesses what you brought up. The next thing you know is that your Leadership & your manager corner you and try to coach you for...
David Kincaid, Founder of Level5 Strategy
CEO Lifestyle

Effective corporate brands must start at the top

Many executives intuitively recognize the importance of their company’s brands, and they invest accordingly. However, many also overlook the importance of their own personal individual professional brands. The fact is, the executive brand often walks into a room or enters a conversation ahead of the organization’s brand. Ideally, organizational brands...
Online marketing plan
Big Business

Top 8 Lead Generation Strategies

Lead generation is one of the foundational disciplines of marketing. Gaining leads helps you grow your customer base while at the same time raising brand awareness and getting potential audiences interested in your services and products. When properly executed, an effective lead generation plan can find not just more customers...
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