archiveChief Accounting Officer Insider

Many executives intuitively recognize the importance of their company’s brands, and they invest accordingly. However, many also overlook the importance of their own personal individual professional brands. The fact is, the executive brand often walks into a room or enters a conversation ahead of the organization’s brand. Ideally, organizational brands...

Are there useful moral lessons in the recent Supreme Court rulings allowing the First Amendment rights of a high school student who posted vulgar language on social media? How about social media companies’ denials of online access to those who might utilize it irresponsibly? Where are the ethics in Bill...

 Technology, as one would imagine, is often associated with information dispersed within companies. Information technology develops and disseminates knowledge throughout the organization which, in turn, is an important factor of sustainable competitive advantage. This article portrays a more detailed picture of the effects of emerging technologies (i.e. communication and decision-aid...

The room for influencer marketing is bigger than ever before. The pandemic influenced it: the number of followers of many bloggers has increased dramatically. When a brand reaches out to people through a trusted person, it is much more effective than direct advertising to a doubtful audience. And from the...

Lead generation is one of the foundational disciplines of marketing. Gaining leads helps you grow your customer base while at the same time raising brand awareness and getting potential audiences interested in your services and products. When properly executed, an effective lead generation plan can find not just more customers...

Tony Robbins says that people are motivated by different things. One of them is uncertainty: enjoying the challenge of not knowing what’s ahead; variety if you will. Others are motivated by certainty and the reassurance it brings.   In today’s world, I would wager that even the former group may be...

The pandemic recovery is finally in full swing. But the huge increase in online shopping over the past 18 months coupled with ongoing supply chain disruptions across multiple industries means that many businesses aren’t yet in full control of their destiny. As someone on the frontlines of the retail and...

Greece is a small country located on the South-East border of Europe, between Italy and Turkey. Apart from its impressive history, the country is famous for its islands. From early May to late September the weather in Greece is perfect for swimming. Tourists from really cold climates that can't stand...

I am a CEO of a private middle market company.  Like many other business leaders, I struggle with my role in the often-divisive conversations on racial equity and social justice.  I am CEO to all our employees and not just those who are Black. The challenges also seem so large...

Divyesh Patel, Radixweb CEO, reveals the reasons behind his razor-focus on sustainability through innovation and his firm belief in the organization’s tech and operational transformations. Does the word ‘creative destruction’ still scare you? 2019 and 2020 have been catalytic in terms of organizational transformations, most of which were unintentional. However,...