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Baby Boomers Embrace Digital Media as Social Media Takes a Backseat

Marketers and media planners need to recognize that while Baby Boomers still favor Facebook, their digital media habits are increasingly dominated by connected TV (CTV) platforms like Netflix and Amazon Prime Video. These platforms operate differently from social media, requiring a distinct approach to media trading and measurement, according to...
Lisa Gable
CEO Advisory

It’s Your Money, and You Should Protect It Wisely

A fundamental principle that fueled the American Revolution was "no taxation without representation." Similarly, the French Revolution's rallying cry of "Liberty, Equality, Fraternity" demanded equal rights, including a fair tax system that served the people, not just the elite. Today, we often lose sight of the fact that governments are...
Special Reports

America’s Health Authorities Expand PAHO Funds to Boost Regional Self-Sufficiency and Innovation

Top health authorities in the Americas have agreed on a resolution to grant greater flexibility to the Pan American Health Organization’s (PAHO) Regional Revolving Funds, aiming to accelerate access to health technologies. These measures are intended to enhance regional self-sufficiency by supporting local production of health supplies and fostering innovation,...
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