CEO Advisory

Focusing on customer acquisition over customer retention is like throwing a party and making beautiful, edible, perfumed invitations but then forgetting to buy any refreshments or snacks for guests to enjoy at the main event.  After acquisition, your customers are most inclined to jump ship if you fail to impress....

Before I started my career in marketing, I would begin my day reading newspapers and watching “Today,” the morning news program on NBC. Obviously dating myself, this was during the years it was hosted by Jane Pauley and Bryant Gumbel. While my schedule and my news-gathering habits have changed quite...

The Microsoft founder Bill Gates and actor-turned-humanitarian Angelina Jolie are the world’s most admired people, according to a YouGov study. The 2018 list features 20 men and 20 women, all of whom are chosen as a result of online interviews with more than 37,000 people in 35 countries. Following on...

Austin, Texas is number one again on the "best places to live in the United States" list, U.S. News says. Colorado Springs, Colorado came in at second place in the ranking of the country's 125 largest metropolitan areas. Denver, Colorado, took the No. three spot, bumping Des Moines, Iowa, to...

Every time I go to speak or train at a different company, I get the same response: ‘You make presentations sound so simple. I get it, but I don’t get how I get buy-in from everyone else?’ The goal of any presentation is to influence your audience to act.  Maybe...

San Francisco's Golden Gate Bridge, is the 11th most favorite landmark in the world, according to TripAdvisor. And the best landmarks in the world is... Cambodia’s 12th-century Angkor Wat in Siem Reap topped the list at number one, followed by Sheikh Zayed Mosque in Abu Dhabi, the United Arab Emirates...

Atlanta-Hartsfield-Jackson (ATL) of Georgia has been ranked as the busiest airport in the world for 2017 in terms of traffic volumes, according to a new report by the Airports Council International. With 95.7 million passengers (both departing and arriving), Beijing Capital International Airport (PEK) ranked number two on the list,...

Singapore Airlines named the world’s best airline by TripAdvisor survey. Air New Zealand came in at second spot on the top 10 list, followed by Emirates. Singapore Airlines also came out on top in the economy and first class travel sectors. The Kiwi carrier - Air New Zealand scored the...

James Edwin Surrey is the Marketing Manager and Head of Operations for ReviewHomeWarranties.com, a new comparison website that delves deeper than ever before into home warranty products. We have conducted a short interview with him to learn more about his product and his insights about the online comparison space. Q:...

We often think of focus on an individual level: you’re focused if you’re working on a specific task and giving it your undivided attention. If you’re trying to juggle multiple tasks, or if your attention drifts, you’re unfocused, and that’s a problem for your productivity. On a higher level, businesses...